About me

I write clever, creative copy your customers will love

 I’m an experienced SEO copywriter and SEO consultant based in Sydney.

I help small businesses, advertising agencies, and corporates (in Australia and across the globe) to produce great content. I also offer training courses and run workshops.

I’m responsible for every piece of work I produce for my clients.

Nope, there’s no room packed with hundreds of minions pumping out copy – I don’t outsource or sub-contract.

You see, over the years, I’ve realised that if I want to guarantee the highest quality, the only person I can trust to get it right every time is me. So that’s how I roll.

What’s in it for you?

A professional, reliable and enthusiastic service.

A range of digital skills including SEO copywriting, SEO consulting, information architecture and training.

Affordable prices and super-fast turnarounds.

A pleasant and positive working experience.

My other websites

My skills

  • Copywriting 100% 100%
  • SEO Copywriting 100% 100%
  • Blog copywriting 100% 100%
  • Small Business copywriting 100% 100%
  • Video scripts 100% 100%
  • SEO 100% 100%
  • Information Architecture 100% 100%
  • Hula hooping 70% 70%

When it comes to experience, I’ve got bucket loads

I began my career as a journalist, moved into publishing, and then into events. In 1997 I started working in the emerging area of digital. My first major digital job was producing the Marks and Spencer e-commerce website, one of the first online shops in the UK. Cool, huh?

I learned the hard way

Over the years, I’ve worked as a full-time Executive Producer, Copywriter and Head of Digital at various advertising agencies. This taught me the hard way how to write epic content, stick to deadlines, keep clients happy and produce excellent ideas under pressure.

I’ve also worked as a chatline operator, masseuse, gibbon keeper, radio DJ, music journalist and in a large retail store selling undies.

Surprisingly, all of this comes in handy when I’m writing your copy.

You’ll enjoy working with me, promise

Although I get a lot of work via Google Natural Search, more often than not my clients come via recommendations.

I strive to ‘over deliver’, and make my clients weak at the knees with delight when they see my work.

It’s the only way I can be sure they’ll come back.

I’ve appeared in

Flying Solo
That's life
Daily Telegraph
Huffington Post
Sydney Morning Herald

“Kate, you are an SEO wiz. Thank you for helping me with my website copy – you did an awesome job. Very happy!”

Anita Stevens

Founder, Write it For Me

Awards I’ve won

Flying Solo. Micro Business Community

The Marketing Maverick 2015

George Harcourt Wine Label. Copywriting

2013 PAGE Awards. Category 2 – Excellence in Offset Collateral

Samboy Win the Loot and The Ute”. Video Script Copywriting

AIMIA 2011 Best Social Media, Word-of-Mouth or Viral – Highly Commended:

The Audi A8. The ultimate. Video script copywriting

W³ Awards 2011 Gold Award Web Video – Interactive Video: Video Script Copywriting.

Live and Love Short Film Competition. Website copywriting.

AIMIA 2011 Finalist: Best Science Health or Environment.

Netbank Online Advertising. Concept and copywriting

John Caples Award 2000

Giving back

I am very lucky to have the job that I do and that’s why I’m a big believer in giving back.

I nominate one charity per year to work for completely free of charge, whether they need help with copywriting, SEO or website builds.

If you’d like to be considered as my 2016 charity then please contact me.

I’m also a huge supporter of Kiva. Kiva is a not-for-profit organisation that allows people to lend money via the Internet to people in developing countries through Kiva’s 191 field partners.

Kate Toon CFP Pamplemousse

 Meet my CFO

As a reward for scrolling this far down on my About me page I’d like to introduce you to Pamplemousse. He’s my Chief Furry Officer, muse, companion and all round office chum.

He’s the only other full time employee of Kate Toon Copywriter.

Want to chat?

Want to chat?



I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

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