One year, 37 events, 20 lessons

One year, 37 events, 20 lessons

Reading Time: 12 minutesWhat I’ve learned about public speaking I’m not a natural public speaker. I wasn’t part of the school debate team. (It was a rough school, and the closest we got to debating was shouting expletives across the playground.) Acting wasn’t my...
How to deal with haters

How to deal with haters

Reading Time: 4 minutesIt’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business. I remember the early days of running my freelance copywriting business. I found the clients, I...
14 things NOT to do on LinkedIn

14 things NOT to do on LinkedIn

Reading Time: 5 minutesOr, a business person’s online etiquette guide My 19 things not to do on Facebook post went a little bit viral. Why? I think it’s because we all knew someone who was doing those things And most likely it was us! Well in this post I’m...
How I sold out my eCourse in 12 hours

How I sold out my eCourse in 12 hours

Reading Time: 11 minutesOr, 11 ways to drive sales without actually selling “Eww.” That blog post headline makes my skin crawl. But it had to be done. Because it’s true — I really did sell out my SEO eCourse in just 12 hours. At around 8am I sent out my slightly ugly...
Why you should stop pretending everything’s okay

Why you should stop pretending everything’s okay

Reading Time: 3 minutesIf you’re tired of pretending that everything is tickety boo in your business, join the club. Here’s why honesty in business is important. We’re a few weeks into the year, and it’s probably already dawning on you that your business resolutions...
Client testimonials: Your questions answered

Client testimonials: Your questions answered

Reading Time: 4 minutesWhen you work for yourself there are no performance reviews, no financial incentives and your birthday party is often celebrated by just you and your cat. So testimonials can be a huge source of encouragement, affirmation and joy. But more than...
Passive income: not all it’s cracked up to be

Passive income: not all it’s cracked up to be

Reading Time: 9 minutesOr, the truth about passive income: what the six-figure spouters don’t want you to know. As I sit here in this fancy Italian café in Adelaide, sipping a decaf cappuccino and reflecting on my recent speaking engagement, my phone pings three...
How to run a toe-twitchingly good conference

How to run a toe-twitchingly good conference

Reading Time: 8 minutes(Or, 10 unexpected lessons I learned from CopyCon) I’m not someone who takes risks. If you’ve read my book you’ll know that the very idea of risk taking makes my nipples invert. I do, however, have a dreadful habit of letting my mouth (or,...