66 Super Simple SEO Tips

66 Super Simple SEO Tips


I’ve collected together 66 super simple one sentence Search Engine Optimisation tips to help you get your site in tip top condition for some good Google lovin’.

Just for fun, why not tell me in the comments how many of the SEO tips you’ve already taken?

Technical SEO Tips

1. Only go for an exact match domain name if it works for your business and you can build a brand with it.

2. Keep your URL nice and short, under aroud 70-80 characters.

3. Ensure your URLs include no more than three subfolder levels (i.e. no more than four trailing slashes following the domain name).

4. Use this nifty FREE Link Structure tool to find the broken links on your website.

5. Ensure your domain name works with and without the leading ‘www.’, and that they both go to the same place. If not, use a 301 redirect to fix the problem.

6. Install Google Analytics. You’ll learn heaps about your site.

7. Download a strong SEO checklist and go on a major bug hunt.

8. If you’re using WordPress, install either WordPress SEO by Yoast or the All in One SEO Pack.

9. Does your website have an XML sitemap? No? Don’t worry, you can make one here.

10. Set up a customer robots.txt file that tells Google how to crawl your site (and what not to crawl).

11. Add a link to your sitemap in your robots.txt.

12. Create a Google Search Console account for some nifty free SEO tools to play with.

13. Make sure your URLs and filenames contain hyphens rather than underscores.

14. Don’t worry about your file extensions. Whether you use .html, .htm, .asp, .php or whatever, it won’t make a difference to your SEO.

15. Don’t fret about submitting your site to search engines manually. They’ll find you soon enough, and manual submission doesn’t give you any advantage

16. Check your site speed to ensure your site loads quickly on all devices.

17. Use static URLs, and remove any dynamic parameters. (?, =, etc.) by using mod rewrite or ISAPI rewrite to change the URL.

18. It doesn’t matter a great deal if you host your site in the same country as your business. Speed and reliability are what count the most.

19. Ensure your site is responsive and looks great on all devices. As of April 2015 Mobile friendliness is a definite factor in Google’s algorithm.

A photo posted by Kate Toon (@katetoon) on

Content SEO Tips

20. If possible, choose longer-tail, less-competitive keywords.

21. Use tools such as Google Keyword Planner and Wordtracker to get search volume for specific keywords.

22. Don’t put all your SEO eggs into one keyword basket, or become obsessed with your ranking for a particular term.

23. Include a unique meta description tag for each page. Make sure it’s catchy and includes a call to action. (Think of it as a two-line sales pitch.)

24. Keep your meta description to under 155 characters (including spaces).

25. Include a unique title tag for each page, and put the keyword phrase you chose for the page at the start of the tag.

26. Keep your title to under 55ish characters (including spaces). Use this tool to check them before you push them live.

27. Don’t use the meta keywords tag.

28. Choose a unique keyword phrase for each page of content.

29. Use the keyword phrase at least once in your title tag, headings, body copy, bold copy, alt tags and image names.

30. Use your keyword phrase in the first 100 words of your content.

31. Use keyword phrase sparingly and naturally. There’s no exact keyword density figure.

32. Use keyword phrase synonyms and write around your core subject matter.

33. Try to include around 500 characters (including spaces) of substantive, unique content that will provide value to visitors.

34. Set up a fun, branded and useful 404 error page with links to your best content.

35. Focus on high quality, in-depth articles and blog posts that offer solutions for your readers.

36. Consider different kinds of content—infographics, videos, question and answer sessions, surveys, slide shows, interviews, etc.

37. Try to upload fresh content regularly. Once a week is great, but even once a month is better than nothing.

38. Consider using software such as POWTOON to create a shareable, engaging explainer video.

Images & Video SEO Tips

39. Read and understand Google’s image publishing guidelines.

40. Optimise your YouTube channel and videos.

41. Use relevant keywords in your image filenames and alt tags. (No logo.png, please!)

42. If you don’t have any images on your page, consider adding one. They’re great for user engagement and SEO

43. Write quirky and relevant captions for your pictures to engage users.

44. Use a fun title generator to help you think of great blog post ideas.

Social SEO Tips

45. Set up both personal and business Google+ pages.

46. Link your Google+ profile to all blogs and sites you write for.

47. Pick a nice headshot, and upload it at Gravatar to ensure your branding (and your little old head) is consistent wherever you comment on the interwebs.

48. Include prominent social media sharing buttons in your posts. (I like Shareaholic.)

49. Use a tool such as KnowEm (which searches more than 575 popular social media networks) to secure your brand name across the social web.

50. Ensure your business name, address and phone number are all consistent across your website and on any local listings services.

Links SEO Tips

51. Avoid an excessive number of internal links. Limit yourself to 100.

52. Include outbound links to related pages and authority sites.

53. Check out competitor link profiles, and find possible link opportunities using tools such as Open Site Explorer.

54. Avoid site-wide outbound links (e.g. blogrolls in your footer).

55. Avoid registering your site on dodgy directory sites.

56. Register your site on all of these safe directory sites.

57. Review your link profile to make sure you don’t have any dodgy links.

58. Avoid publishing articles on dodgy article banks and press releases on fake press release sites to build links.

59. Don’t be scared of guest blogging. It’s not bad for SEO if the articles are high quality and written to engage customers rather than boost SEO.

Metric SEO Tips

60. Don’t get obsessed over PageRank. A site with a lower PR can actually outrank one with a higher PR. (My PR is a crappy 4.)

Other SEO Tips

61. Don’t forget your back door SEO.

62. Commit for the long haul, and work on creating great content. SEO is a marathon, not a sprint.

63. Work hard to get positive reviews on Google so in the search results you too can look like this.

More SEO Learning

64. Find an awesome SEO ecourse and learn the tips and secrets from an expert.

65. Subscribe to the Google Webmasters Video Channel.

66. Read The beginner’s guide to SEO.

So there you go sixty-six, super smart, super simple SEO tips.

Over to you

What did you think? How many had you already done and how many are on your ‘to do’ list?

Did you like this post?

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  • charlotte calder

    What a wonderful checklist Kate!

  • Great tips, Kate! May I ask, how does a writer go about getting reviews on Google?

    • Just ask! I send out an email to happy clients post job, asking if they’d be willing to give a testimonial, I make their life as easy as possible by giving some suggestions of what to say and providing links. Thanks for reading.

  • Jen Phillips April

    Great list Kate! It never occurred to me to ask for G+ reviews! That’s a great idea! Thanks 🙂

    • Yep, I think they have quite a compelling visual impact in the search results, even if people don’t click through to read them.

  • Belinda Weaver

    Super list Kate with some awesome tools.

    I can see the benefit of G+ reviews but I’m hesitant to ask my customers to write a testimonial and then as them to submit it in a variety of places. Do you just ask them to submit on G+ or do you go for LinkedIn and others (Truelocal etc) as well? Am I worrying about something that customers don’t think is a chore?

    • Hey B, I generally list out Google+, Linked in, True Local, Facebook – in that order, but now I’ll probably add yelp. It’s a very rare client who is willing to cut and paste their review across all but some do.

      As long as they post it in one place I’m happy, but of course some are only willing to email you a snippet back, for use on your site.

      It is a chore, so I try to make it as easy as possible. I also only ask clients who I think are willing to do it (sounds obvious) but some clients you just click with more than others. And some, even though you’ve done a great job, you just know won’t be up for writing something.

      Hope that helps.

  • SUCH a good list, I’m going to share this page as a resource for my web clients.

  • http://www.woorank.com can point out a lot of stuff about your site, along with suggestions to improve or fix things.

    • Very true @dennissuitters:disqus Woorank is a great little basic SEO tool. Love it!

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  • I’ve done lots of those, thanks to WordPress and plugins!!! (‘cos I would be hopeless otherwise…) Building a great 404 page sounds like an ace and very fun idea….. so many other great ideas here too!

    • Yep thank the lord for WordPress ! Glad the post was useful.

  • A great set of tips-thanks Kate (ps I heard of you on the Tim Reid podcast)

    • Hi @brad_beer:disqus thanks so much for comment. Did Tim mention me? I’ll have to say thanks.

  • Excellent list of quick and easy tips. And still useful in today’s SEO environmental practices.

    • Thanks @brofarops:disqus I try to keep my content ‘everygreen’ but it’s sure tough with the relentless changes!

      • Absolutely agree… But you have plenty of years of experience and stay up to date with groups, forums, and alike.

  • YouContent

    This is a great post and your blog is obviously massive but it really isn’t this complicated … In don’t want to sound like the sad guy of the bunch but I clicked through from my personal Facebook feed because a copywriter friend of mine in the UK likes you – and I like hamster pictures 🙂


    1. Search engines need to be able to index your pages and the mobile friendly thing matters along with the speed of your chosen server..
    2. Your Copywriter needs to be able to write for search engines and PEOPLE.
    3. Keywords are so 2012 and any long tail phrase will contain the shorter term equivalent anyway so if the site is marked up properly then both are relevant.
    4. Websites don’t rank – WEB PAGES do.
    5. Social Media is great fun – so if you’re good at it; nail it – if not BUY INTO IT 🙂
    6. Once you’ve got your website pages indexed and your content calling all your users into ACTION then you’ll need some BACKLINKS to get truly noticed within those illusive organic, (FREE), search results …
    7. This is no way meant to make a mockery of the post above Katie Toon should be everyone’s first port of call for anyone looking to make the most out of publishing content on the internet …

  • Hi Kate,

    I had read all the tips and suggestions from the list you shared. they are just amazing however I am still in need of a bit guidance for local marketing, if you can help me. Can you please let me which is the best SEO tool for local optimization. Generally what I do is all manual work through various search queries and sometimes its a bit lengthy process for me to proceed. Currently working for a search engine optimization agency http://buzzlikeus.com/ So need effective tools for better results.

    I have tried using link assistant and SEO spyglass, but not sure if there is any one else which is better then them.

    At last, yes this list cleared much of my concepts, Thanks a ton for such great sharing !