Do you want persuasive copy that turns visitors into customers?

Do you want SEO friendly copy that pleases humans and the Google gods?

Or, would you love some clever, creative copy that knocks your socks off?

I provide copy that does all this and more.

Sydney’s favourite copywriter

I work with small businesses, agencies and big fat corporate brands to provide

copywriting that’s affordable, reliable and wonderful.

I also offer a 100% satisfaction guarantee – because happy clients make me a happy copywriter.

“I chose to work with Kate because I love her hype-free yet effective approach to writing copy. She was a true professional to deal with and I appreciated the systems she has in place to manage each project to completion. I’ll be back and will definitely recommend Kate and her services to others.”

Dale Beaumont

Founder and CEO, Business Blueprint

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for an SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her.”

Bree Cooper

Practice Manager

What I can do for YOU


Words that make you go, ‘WOW’.

Blog copywriting

Super engaging, super shareable content.

SEO copywriting

Copy that pleases humans and the Google gods.

Small business copywriting

Smart copy that sells your products and services.

Video script copywriting

Why make your customers read when they can listen and watch?

Information architecture

Plan that sitemap and work those wireframes.


I put the ‘OOOO’ in to SEO.


I’ll teach you my tips and tricks.

“When we have a copywriting project my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer that’s easy to work with, call Kate now!”

Matt Poll

General Manager, U1, Sydney

Some of my recent clients

  • Hip Kids
  • Randwick City Council
  • Roads & Maritime
  • Kmart Tyre & Auto Service

“If you are in the market for good digital copy and SEO, get in touch with Kate! She’s very warm, open and friendly to deal with, and her turnaround times kept my project on track.”

Trent McHenry

Executive Manager Operations & Development, Kent Institute of Business and Technology

Stuff I’m writing about

Xero: My Money Valentine

My longest software relationship When it comes to software, I’ll admit I’m a bit of a flibberdy gibbet. I’m a sucker for a free software trial. (AppSumo has a picture of me on their office wall titled ‘Best Customer’.) Show me a whizzy app that does a cool thing, and...

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Are you a copycat? How to tell and how to stop

I get it. The line between inspiration and copying is exceedingly fine. And we all know that, of course, very few ideas are genuinely new. We all have to learn from somewhere.   I also know that legal copyright is super difficult to prove: change a few lines and it's...

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19 things NOT to do in a Facebook group

Or, online ettiquette instruction manual for real humans   These days, pretty much everything comes with an instruction manual. Whether it’s a state-of-the-art computer or a fork – you’re likely to be given some guidelines for use. But when we venture out onto the...

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“Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way. The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance.”

Lexi Galton

Marketing Director, Australian Military Bank

I'm ready and waiting

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