Do you want persuasive copy that turns visitors into customers?

Do you want SEO friendly copy that pleases humans and the Google gods?

Or, would you love some clever, creative copy that knocks your socks off?

I provide copywriting that answers all these questions and more.

Sydney’s favourite copywriter

I work with small businesses, agencies and big fat corporate brands to provide

copywriting that’s affordable, reliable and wonderful.

I also offer a 100% satisfaction guarantee – because happy clients make me a happy copywriter.

“I chose to work with Kate because I love her hype-free yet effective approach to writing copy. She was a true professional to deal with and I appreciated the systems she has in place to manage each project to completion. I’ll be back and will definitely recommend Kate and her services to others.”

Dale Beaumont

Founder and CEO, Business Blueprint

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for an SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her.” Bree Cooper

Practice Manager

What I can do for YOU


  Words that make you go, ‘WOW’.  

Blog copywriting

  Super engaging, super shareable content.

SEO copywriting

  Copy that pleases humans and the Google gods.

Small business copywriting

  Smart copy that sells your products and services.

Video script copywriting

  Why make your customers read when they can listen and watch?

Information architecture

  Plan that sitemap and work those wireframes.


  I put the ‘OOOO’ in to SEO.


  I’ll teach you my tips and tricks.
“When we have a copywriting project my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer that’s easy to work with, call Kate now!” Matt Poll

General Manager, U1, Sydney

Some of my recent clients

  • Hip Kids
  • Randwick City Council
  • Roads & Maritime
  • Kmart Tyre & Auto Service
“If you are in the market for good digital copy and SEO, get in touch with Kate! She’s very warm, open and friendly to deal with, and her turnaround times kept my project on track.” Trent McHenry

Executive Manager Operations & Development, Kent Institute of Business and Technology

Stuff I’m writing about

How to Create a Bum-Clenchingly Awesome eCourse: The Ultimate Guide

Or, how I created an eCourse that’s both profitable and enjoyable Perhaps you’re thinking about setting up an eCourse. You know your subject well, you think there’s a market for it, and who doesn’t love a bit of passive income? Well then, this ultimate guide on creating a bum-clenchingly awesome eCourse is for you. I’m going to share EVERYTHING I’ve learned about running an eCourse. Yes, everything. It’s a...

A day in the life of working me

My productivity highs and woes When I chat with business colleagues, or am interviewed for podcasts, these are the phrases I hear the most: “I don’t know how you do it!” “How do you get it all done?” “What’s your productivity secret?” And I get it. I’m prolific. There’s a lot of Toon spread around the interwebs. So in this post I thought I’d share my average day and week,...

My top 6 takeaways from Big Digital Adelaide

Or, what you REALLY learn at business conferences “I don’t like events, and I don’t do networking.” This was me a couple of years ago. A committed business hermit whose only concession to getting out there was a rampant Facebook addiction. But recently I’ve started to do a bit more humaning—shaving my back hair, getting out of my jim jams and heading into the real world of business. In fact, I...

“Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way. The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance.”

Lexi Galton

Marketing Director, Australian Military Bank

I'm ready and waiting

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