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Do you want persuasive copy that turns visitors into customers?

Do you want SEO friendly copy that pleases humans and the Google gods?

Or, would you love some clever, creative copy that knocks your socks, and possibly your feet, off?

Well, I’m the copywriter for you.

I’m Sydney’s favourite copywriter, possibly Australia’s too but I don’t want to toot my trumpet.


I write irresistibly tasty copy that
creates a zombie apocalypse of customer love.

If you are in the market for good digital copy and SEO, get in touch with Kate! She’s very warm, open and friendly to deal with, and her turnaround times kept my project on track.

Trent McHenry, Executive Manager Operations & Development, Kent Institute of Business and Technology

I know you

You’re a small businesses owner, an agency human or you work for a
big fat corporate brand.

You need powerful, punchy, polished words that tickle your customers
in places they’ve never been tickled before.

You want your people to fill their shopping carts, book for your services and
see you as the absolute authority in your field (or meadow).

You want copy so delicious it makes you lick the damn screen!

You want a copywriter who’s experienced, affordable, reliable and easy to work with.

And guess who fits the bill?

Me that’s who.

(Oh, and this is where I brutally shove in the word Sydney Copywriter, to please the Google Gods. Right? Wrong!)

What I can do for YOU

I create clever copy that sets you apart from the masses, boosts sales and keeps Mr Google happy too.


Words that make you go, ‘WOW’.

Blog copywriting

Super engaging, super shareable content.

SEO copywriting

Copy that pleases humans and the Google gods.

Small business copywriting

Smart copy that sells your products and services.

Video script copywriting

Why make your customers read when they can listen and watch?

Information architecture

Plan that sitemap and work those wireframes.


I put the ‘OOOO’ in to SEO.


I’ll teach you my tips and tricks.

When we have a copywriting project my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer who’s easy to work with, call Kate now!

Matt Poll General Manager, U1, Sydney

My awesome clients (well, a few)

  • Randwick council copywriter
  • Hip kids copywriter
  • Glad copywriter
  • Fraiser Suites copywriter
  • Chux copywriter
  • Australian Military bank copywriter

The warm and fluffies

I chose to work with Kate because I love her hype-free yet effective approach to writing copy.

“She was a true professional to deal with and I appreciated the systems she has in place to manage each project to completion. I’ll be back and will definitely recommend Kate and her services to others.”

Dale Beaumont

Founder and CEO, Business Blueprint

It is always a pleasure (and a relief) to have Kate Toon on my projects.

“Kate Toon is my go-to person for digital. Whether it be Digital Strategy, Func specs, wireframes, SEO audits or SEO writing.

I keep going back to Kate Toon because she understands the end-to-end process and provides effective advice. I recently engaged Kate Toon to review content for our new website.

She created a copywriting style guide for us and worked with the various stakeholder to optimise our content and educate them on how to continue writing engaging and effective content.

We are delighted with the immediate results we have seen. It is always a pleasure (and a relief) to have Kate Toon on my projects.”

Corina Seeto

Digital Project Management and Communications, Calvary Health Care

She is awesome to work with, super fast, reliable to a fault

“Kate did some SEO Copywriting for our website, and I couldn’t be more thrilled. She gave me more advice than on just copywriting, but really kicked my butt and my website is a million times better for it. She is awesome to work with, super fast, reliable to a fault (that’s a bad thing?) and will use her services, without a doubt, again and again. Not to mention her blog posts are totally awesome and USEFUL. Not very often you get such great free advice. Kate is a gem. Thanks Kate!!!”

Joan Murphy

Marketing Manager, Physique Transformations

Kate Toon is our go to. She is the most professional, reliable and quick witted copywriter we have worked with. 

“Kate has a knack for simplifying the most complex issues and nailing a brief first. Adding to that Kate is so organised that each job is a breeze. And that is why we have worked with Kate for many years and will continue to recommend her to anyone in need of good copy.”

Dylan Kemp

Strategy Director, Feel Creative

Clear communication as to the brief, costs and timelines

“I recently engaged Kate Toon to write a number of SEO content pages for my organisation’s website. Kate was not only very knowledgeable about SEO – providing advice and guidance over and above the original scope, but importantly her copywriting was spot on. Kate used a great project management platform to ensure the job ran smoothly and that there was clear communication as to the brief, costs and timelines. She delivered the project on a tight turnaround with the utmost professionalism. In addition to the above, I would highly recommend engaging Kate Toon’s services simply because she’s a top chick who tells it like it is.”

Michelle Oliver

Head of Marketing, People Bank

Kate Toon is, without a doubt, the best in the business copywriter.

“We recently engaged Kate Toon to write content for our new website. We chose Kate because she was highly recommended and found working with Kate to be a fantastic experience due to her ability to extract the right words from us. Kate Toon is, without a doubt, the best in the business copywriter.”

Ben Bugueno

Technical Services Manager, Benarm IT

Friendly approach and thorough understanding of what we required

“ELR Executive Pty Ltd recently engaged Kate Toon to write content for our new website. We chose Kate Toon due to the level of confidence she gave us during our initial project discussion.

Her professional, but friendly approach and thorough understanding of what we required made her our first choice of copywriter. Our site was not a simple refresh, Kate needed to create and write content for all of the pages of our new site and her support and guidance along the way was really appreciated.

Kate also went above and beyond by giving us comments and feedback regarding the layout of the site and design. Thank you Kate, we look forward to working with you again in the future.”

Debbie Morrison

Office Administrator, ELR Executive Pty Ltd

Organised, thorough and very responsive

“We recently employed Kate to write some fresh copy for our Hip Kids website. It was important to establish a more fun, quirky tone of voice without losing the SEO value we’d already built up. We found working with Kate Toon to be very easy. She was very organised, thorough and very responsive during project. Not only did she produce fantastic copy for us, she also provided some great tips to improve the user experienceon our website . Would definitely recommend Kate to any one looking for a great copywriter with SEO knowledge.”

Sue Bennardo

Owner, Hip Kids

I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO.

“Kate recently wrote some fresh copy for my website’s home and about page. I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO. The best thing about working with Kate was fantastic punctuality and reliability. Kate Toon is a smashing copywriter I won’t hesitate to come back to when needed. Thank you HEAPS Kate!”

Kamil Bednarik

Proper Photography

She is friendly and down to earth and there is not a lick of ego to battle with.

“We recently engaged Kate to work with our agency Neon Robot, to help a beloved Aussie brand create fresh, SEO content for their new website. The existing copy on the site, while great for SEO, was long winded and littered with technical terms, making it very hard for users to digest. For the new site it was really important to keep copy simple and conversational, so we needed a copywriter who could not only tick all the SEO boxes, but also tell a story to engage the users while still touching on the key technical points that were required for various products and service offerings.

Kate was fabulous to work with from start to finish. Not only is she incredibly knowledgable on all things SEO, she is so willing to share this knowledge and passion with you. She is friendly and down to earth and there is not a lick of ego to battle with. She explains all her reasonings behind the way she approaches the project and how this will benefit your client but is also willing to adapt her preferred way of working to suit client timelines and turnarounds. I would not hesitate to recommend Kate to anyone wanting a fabulous SEO copywriter or considering doing her SEO course. It will be a great investment!”

Mardi Cavana

Neon Robot

Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter.

“Kate Toon developed the copy for the Urban Legal website. We felt extremely confident with Kate’s ability to deliver brilliant , creative and versatile copy. Kate is highly organised, energetic, dependable, encouraging, easy and fun to work with. Kate came up with high quality work which is exactly what we asked for and much more. We are thrilled with the results. Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter. Will recommend Kate to anyone who needs a copywriter.”

Ian Richardson

Owner, Urban Legal

The best result to her efforts is the response to our new web site

“I approached Kate to help with my new website, although I had to rethink my design and thoughts Kate was really happy to explain why we should do certain things and why not. The best result to her efforts is the response to our new web site, the information people get to straight away and the load it has taken off the office staff. I found the experience a real learning curve that I definitely needed to get a fresh new look and understanding I would recommend Kate to everyone that needs a hand it is well worth it.”

Liz Loft

Founder and Director, Stepnout Dance

Kate is awesome

“Kate is awesome. She is ultra professional, and uber organised. She keeps projects on track, and writes amazing copy!

Ashely Portas

Owner, Diamondport

Kate nailed the brief from the get go.

“After working with Kate on projects before, I had no qualms about engaging her to revamp the copy on our new website. Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way. The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance. Thanks Kate!”

Lexie Glaton

Digital Project Management and Communications, Australian Military Bank

“It is with great pleasure that I recommend Kate Toon for any copywriting project that you may need done professionally, and on time.

Kate invests the time to understand your business, target audience and message. She distils the essence of your complex and sometimes completing elements of your Marketing Mix to simplify the promotion of your products and services to everyday people. Being close to the subject material, it is sometimes difficult to take an impartial view on what the message is, or should be and this is where Kate’s creative, no-nonsense approach cuts through to deliver clear and concise copy.  This is very important when we have such a limited attention span from our audience in today’s time-poor society. Resist the temptation to ramble and call Kate for Copy done Right!”

Gary Rushton

General Manager, Back to Base Monitoring

“Kate, you are an SEO wiz. Thank you for helping me with my website copy – you did an awesome job. Very happy!”

Anita Stevens

Founder, Write it For Me

Absolutely amazing to deal with

“Kate has been absolutely amazing to deal with and produced high quality copy! Would highly recommend and continue to use Kate’s services!

Matthew Bryne

Founder, Brisk IT

I loved her positive attitude and straightforward recommendations

“Kate is a seriously efficient copywriter. I loved her positive attitude and straightforward recommendations. I would highly recommend Kate, but be warned, you need to book her in advance! “

Sanil Rege

Managing Director, Psych Scene

Kate’s prices are very reasonable for the quality and service you receive.

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.”

Peter O'Connell

Owner, Peter O'Connell Construction

All work was done on time, within budget and she was a pleasure to do business with

“Kate took a complicated subject with multiple instructions and turned out a professional copy for us to use in our website. All work was done on time, within budget and she was a pleasure to do business with. I look forward to working with Kate again in the future. 5 stars!”

Dave Turner

Director, Malmar Group of Companies

Got a few hours to kill? Read another gabillionty million testimonials here >

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You, me, telephone - let's do it

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