Learn all the secrets!
I offer several training courses, that can help you become a web guru in your own right.
“Eight hours of one-on-one training with Kate is the best investment I’ve ever made in my career. Thanks heaps for the download. My head is spinning but brimming with new info and revelations. Looking forward immensely to further enlightenment!”
Christine Ahearn, Freelance Copywriter, 1 August 2010, (Review taken from Google)
Writing for the web (SEO COPYWRITING)
This one-on-one session can be used to work through your existing copy, providing guidelines and templates for future use.
Training includes:
- Review of existing copy pieces (up to three).
- How to write Meta tags.
- Keyword generation and saturation.
- Use of bold, bullets and more.
- Email, web and blog writing.
Time: Two-hour session.
Format: One-on-one.
The anatomy of the web
Most of us use the web every day to communicate, learn, share and more, but do you really understand how it works? This presentation will answer all the web basics questions that you never dared to ask.
Training includes:
- The background of the web.
- What is a browser? A server? A domain name?
- How do websites work?
- How to plan a website.
- Copy, design and coding guidelines.
- Testing and more.
Time: One-hour session.
Format: Group or one-on-one.
Email best practice:
A detailed session that covers how to avoid the pitfalls of email regulations and get that email into your customers’ inboxes. Create well-designed, well-written, well-coded emails that really deliver.
Training includes:
- Presentation explaining the dos and don’ts of email marketing.
- Guidance for copy, design and code.
- Review of your email with top-level recommendations for improvement.
Time: Two-hour session.
Format: Group or one-on-one.
SEO
This workshop will attempt to demystify the complexities of SEO and help you develop your own SEO strategy
Training includes:
- Explanation of SEO and how it works.
- Do’s and don’ts of SEO fixes.
- Key SEO metrics and how to find them out.
- Review of your site with top-level recommendations for improvement.
Time: Two-hour session.
Format: Group or one-on-one.
Information architecture
This workshop will covers the basics of website information architecture ( and can also be applied to emails and blogs).
Training includes:
- Presentation explaining the dos and don’ts of information architecture.
- Guidance on how to build user journeys, sitemaps and wireframes.
- Review of your current site structure with recommendations.
Time: Two-hour session.
Format: Group or one-on-one.
Web 2.0 and beyond
Okay, you’ve built your website, sent a few emails, set yourself up with SEO and SEM advertising, even built a banner or two so what next? There are so many buzzwords out there it’s impossible to keep up (unless you’re Gen Y). This session will explain all those terms you read about in the digital press.
Training includes:
- What is viral marketing?
- Which social media site should you care about?
- Behavioural and relationship marketing explained.
- Widgets, gadgets and RSS.
- Video on the internet.
Time: Two-hour session.
Format: Group or one-on-on
Want to have a chat?
If you need a copywriter, seo consultant or information architect, then please call me in Sydney Australia on +61 (0) 418 166 45 or contact me.
