SEO strategy

Clever digital and SEO strategies with practical tactics

When you’re building a website it’s easy to focus on the ‘what’ and adopt a tactical approach to outlining site content, mapping out the user experience, planning databases, drawing up wireframes and actually building the site.

A well-planned digital SEO strategy focuses on the ‘why’ and the ‘how’ asking all the tricky questions such as:

  • Why do you want a website?
  • Do you actually need a website at all? (Perhaps a Blog or, God forbid, a Direct Mail piece might serve your purposes better.)
  • How will you drive users to the site?
  • What do you need them to do when they get there?
  • How can you encourage repeat engagement?
  • How can you grow your database?
  • How important is SEO?
  • Where does Social Media fit in?

In building a strong online strategy, it’s essential to understand your customer; to listen to their wants and desires and to respond with timely, targeted and relevant content and communications.

I can help plan your campaign from the first online advertisement, through to social media hook-ups, eDM newsletters, mobile messaging, Search Engine Marketing and Search Engine Optimisation. A successful website is only as good as the strategy that sits behind it.

SEO strategies

If you’re struggling to make sense of SEO and how it impacts your site I can help. I’ll develop a simple SEO strategy that cuts through all the jargon and enables you to have a clear vision of how to approach all aspects of SEO including Linkbaiting, PR, Community, Social Media, Brand reputation and more.

Social media strategies

Taking the leap into Social Media can seem daunting. Which sites are right for your brand, how often should you post? How should you deal with criticism? Is it worth all the effort? I can help you understand the issues and create a considered plan of action that gets results.

Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please call me for a chat and an obligation free quote. I'm in Sydney Australia on +61 (0) 418 166 458 or contact me.

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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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