Blog copywriter

  • Are you struggling to maintain your company blog?
  • Do you know what you need to say but aren’t entirely sure how to say it?
  • Have you totally run out of blogging ideas?
  • Are you writing regular blogs but not getting the comments, shares and tweets you’d like?

Why choose me to write your blogs?

I’m an expert blog post copywriter – just check out some of my blogs on this site!

I’ll work with you to create structured, engaging, shareable blog content that ticks all the boxes and encourages:

  • High rankings in the natural search
  • Engagement with customers
  • Sharing on Facebook, Twitter and other social media sites
  • Customer conversion

What sorts of blog posts work?

The main thing to understand with blog posts is that you can’t think of them as a commodity. Since Google Panda and Penguin, just pumping out keyword-stuffed blog content is no longer the answer. (It never was, really!) Instead you want to answer a customer need, help them understand an issue, provide insight, give them money-can’t-buy advice, make them laugh and, of course, induce them to purchase your product or service. I’ll suggest a variety of blog styles and formats to suit your particular audience.

Can you write about my industry?

Check out my list of clients to see the variety of industries I write for; pretty much every type of business is covered. Recently I’ve written blog copy for major banks, legal firms, medical practices, dentists, fashion retailers and holiday destinations.

Okay, I’m interested. What next?

Contact me for a quote and I’ll send you a briefing document. Let me know how many blogs you need ( and note that I offer great discounts for block bookings of 10 or more blogs).

You can provide me with:

  • Keywords you’d like to target
  • Blog ideas and headlines
  • Content outlines and research

or absolutely nothing at all!

I’ll work with whatever you give me and come back with suggestions on how best to approach each blog post.

What else do I need to know?

I recommend writing blog posts of around 400-600 words that include a striking image and (if at all possible) some rich media (like videos or infograms).

Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please call me for a chat and an obligation free quote. I'm in Sydney Australia on +61 (0) 418 166 458 or contact me.

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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.



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