Kind words from my lovely clients about my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.
Click on a photo to read their kind words:
“The world of SEO can be quite daunting and confusing for small business owners, and I am very pleased that a friend recommended Kate’s services to me (as I was about to spend way too much on a SEO package with another provider). I signed up for Kate’s Pick My Brain package and my biggest takeaway has been Kate telling me that small business owners must live and breathe their own SEO strategy and approach, and that there is no need to pay big bucks for someone else to do it for you! I have learnt so much from my discussions with Kate and also from reading some of her many useful blog postings and articles from her website. I now have a full SEO audit of my site and a huge to do list! But most importantly I have a plan and now feel much more confident about the world of SEO, and I’ve saved a truckload of money! Thanks Kate, you truly know your stuff and I would highly recommend you to other small business owners.”
"Kate has been an absolute joy to work with. She'd helped us with our video script and web copy for our website. Her professionalism and delivery of the copy was absolutely terrific. Working with Kate has been an enjoyable experience, she made sure that she'd completely understood our vision and delivered quickly. "
"Kate demonstrated her skills as an SEO Copywriter by engaging with the key people in the project in an empathetic manner, putting herself in the shoes of the owner of the business for whom she was writing copy. She employed a thoroughly professional approach which produced an excellent outcome within the expected timeframe. I have no hesitation in recommending her services."
"We had been putting a big effort into our blogs and sites and felt disappointed with the results. Kate was recommended to us by satisfied client of hers. The SEO analyses and recommendations we received from Kate were clear and actionable. She delivers her written and oral advice in a contextualised and clinical manner. Kate is super-responsive and a good role model for any professional service."
"Kate worked with Zeara to produce SEO friendly content for a new website. Although Kate pushed and challenged us, it was worth it. We're really happy with the end result. I would highly recommend to anyone and will use again in the future. Thanks again Kate."
“We recently used Kate’s ‘Pick my brain’ service, with a view to expediting our own SEO efforts and ultimately helping our clients. Kate was extremely thorough, efficient and helpful – and a good laugh, to boot. We now feel much more confident about our SEO strategy. Thanks Kate!”
"I won a competition on Kate Toon's site for an SEO makeover, I was over the moon when I won. Kate then made an offer I could not refuse - to rebuild my entire site, with a new design, full eCommerce engine and SEO friendly content! I found the experience of working with Kate to be very easy, having no technical experience whatsoever she was very patient with me, She guided me and took the time to train me to the point where I feel confident in maintaining my new website. Kate is a very creative and brilliant writer who can bring anything to life and make it shine, she went above and beyond for me and I would recommend her services to anyone. Thank you SO much Kate!"
“We contacted Kate to help us with a video script and some explanatory web copy for our new website. We wanted copy that matched our brand values of change, inspire, create. From the start she improved the projects dramatically. Kate is easy to work with and a word genius.”
“We recently engaged Kate as an SEO Consultant for ADCU. She provided us with an SEO status report, keyword analysis, technical audit, SEO copywriting guidelines and a comprehensive SEO strategy. We were more than happy with the quality and speed of her work, which came in within the agreed budget. I would definitely use Kate again and recommend her to others in the industry.”
“I’ve just completed a project of SEO copywriting for my website with Kate and she has been absolutely amazing. Response time, delivery of copy deck, communication throughout project … incredible. Kate’s direct approach, over delivery were all most appreciated. I loved working with her and highly recommend her services.”
"We engaged Kate initially to write some SEO friendly blog posts for our website. But since then she's helped us with our SEO strategy, Social Media tactics, and Copywriting for our website. We've found Kate to be extremely knowledgeable, responsive to our requests, and a pleasure to deal with at all times."
“Kate is a fantastic copywriter full of creative ideas who can deliver on time and on budget. Most importantly, Kate ensured she has a great grasp of the clients and the agency’s objectives and tailors all elements of copy to create a great campaign.”
“Kate Toon undertook the copywriting for our new website and did a first-rate job. She was thorough, creative, challenged my thinking and importantly delivered exemplary work. I wouldn’t hesitate recommending her.” Top qualities: Great Results, Expert, Creative
"In dealing with Kate she had us at hello! She knew what we wanted even though we didn't 100% know what we wanted. She listened and got our copy back to us immediately and with hardly any changes to be made nailing it pretty much first go! It was a smooth and easy process. She is extremely professional so we knew straight away we were on to a good thing BUT extremely down to earth and an amazing pleasure to deal with. We love her and will continue to use her for all our copy needs and cannot highly recommend her enough to anyone in need of copy."
“It’s been a dream to work with you Kate. You completely understand how to write for the web and even how to inject key SEO phrases into our content in a way that benefited the reader as well as Google. Impressive! The whole process was really enjoyable and I loved reading and laughing over your comments and ideas about the content – fantastic work and we’ll definitely be in touch for the next content project!” Great Results, Personable, Creative
“Working with Kate means one less thing to worry about. I’m pretty sure she’s a super hero, who continually over delivers, no matter what the brief or what the deadline is. After working with Kate, you’ll have a great result plus have learned something along the way.”
“Kate provided our company great SEO optimised copy and content for our new website. Kate delivered on time, was easy to work with and was turned around the project quickly and autonomously. Kate was open to feedback and overall very efficient.”
"We engaged Kate as the SEO copywriter for our new website Swans Connect Limousines. Kate not only provided us with thoughtful, creative, engaging copy, but also helped with other aspects of the build. She gave input on our ideas and provided feedback on design, usability and working closely with our developers to ensure the best result. We formed a great relationship with Kate, I even took her to see Taylor Swift! I’d recommend her strongly to anyone looking for a talented and friendly copywriter. ”
“We hired Kate to develop copy for a client’s website. She completed the work with a great level of professionalism, creativity, logic and detail. She also challenged the thinking where appropriate and completed the work in a timely manner. I would definitely hire her again.” Top Qualities: Personable, Expert, Creative
“I worked with Kate on an American Express job and she was an absolute pleasure to work with! I really appreciated the wealth of knowledge & previous experience of working with American Express that she brought to the job; particularly because I'm relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent - picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.”
“Kate’s attention to detail and delivery to client’s expectations is amazing. She has contributed to a fantastic website for our practice, having done most of the copy, SEO and the technical specifications for the re-build. Even our web developers were impressed! We will hire Kate again for any SEO, copywriting and promotional work we may need in the future!"
“It is my pleasure to recommend Kate Toon. At Liberty Financial, we worked with Kate on the relaunch of our website; her diligence and industrious attitude to her work is an example to her peers and is reflected in her work. Kate produced quality content quickly and efficiently, with a superior understanding of SEO processes and style which will drive web traffic to our new website. Her proofreading and editing skills are strong, and the enthusiasm with which she approaches new challenges and tasks is admirable. Kate’s professionalism meant she set and kept all deadlines and where possible made herself available, in crucial times, on short notice. During her time working with myself and the Marketing team Kate earned high regard and respect from her colleagues. Her attention to detail and time management meant, once a task was allocated to Kate, there was no concern for monitoring or requesting feedback. She consistently set timelines and adhered to them, whilst keeping all lines of communication open throughout the process. The transparency of the project gave me complete confidence in her ability to deliver on all project tasks. She understands websites and her enthusiasm for great, readable copy which also happens to be SEO friendly is invaluable. I believe Kate is a great credit to our project. Well done and I am sure we will be working lots more together in the future.”
"Kate was able to translate our business objectives within a detailed functional specification document. She also provided her expertise with best practice methodology for copywriting, SEO and wireframe design. Her work ethic, friendly nature and drive ensured we achieved a highly functional website. Highly recommend." Year first hired: 2011 Top Qualities: Personable, Expert, On Time
“I have recently had the happy experience of working with Kate in order to set the right tone for copy on our website. From the start it was clear that here was a woman who knew what she was talking about. Kate made us really think about the impact of the copy we wanted and helped us to gain valuable SEO points without detracting in any way from what we wanted to say; in fact, it only enhanced it. Kate takes the mystique out of the dark art of SEO copywriting and helped us to see the true value of employing an expert to write copy, rather than attempting to do it ourselves. It was a great learning experience for us and we are really pleased with the results. Oh, and the happy discovery that Kate has an excellent sense of humour was a real bonus. She’s a hoot and made what could have been a pretty dry project great fun!”
“I recently engaged Kate to help write a functional specification for a large community website. Kate very quickly understood the project requirements and complexities and produced a comprehensive document which included a sitemap, home page wireframe, full information architecture of content, technical specifications, seo recommendations and more. She was happy to consult with me and my team and answer all our questions. I found Kate to be efficient, easy to work with, intelligent and great value for money. Highly recommended.”
“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate is currently working with SmartPups Autism Assistance Dogs and has delivered high quality work. She understands exactly the message that we wish to convey , has always got back to us in a timely manner and is a pleasure to deal with.” Top qualities: Great Results, Personable, On Time.
"I contacted Kate to use her services as a WordPress expert and SEO consultant. Having recently built a new website www.superheroes.com.au, I wanted to learn more about maintaining the site and also to gain some insights into how I could improve my SEO. Kate provided me with one-to-one training, a comprehensive ‘site sweep’ outlining over 60 issues and fixes for my site as well as providing me with SEO copywriting training and guidelines. I found Kate to be professional, informative and amazing at her craft. I would highly recommend her." Top qualities: Great Results, Expert, Creative.
“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate has worked with Symantec on our monthly partner newsletter since June 2010 and from the first issue, has delivered high quality work. She understands the brief, is proactive to source information she needs to write the article/Executive Update and always presents the draft copy on time. It is a relief to be working with a copywriter who understands our business and presents excellent work, time after time.” Top qualities: Great Results, Good Value, High Integrity.
“I’ve known Kate for a while now & recently had her kind help in doing some requirements gathering & making a series of sensible & intelligent suggestions for my soon to be built website (www.connectdigital.com.au) Kate has been extremely helpful. Here are a few words that I think appropriately describe her, her services & quality of work -: efficient, highly knowledgeable, honest, down to earth, speedy, worth every penny, & a lovely all round person/business partner.” Top qualities: Great Results, Personable.
"Copywriter for JigoCity daily deals and emails! “First of all, Kate is a great and delicious person, everyone would like to work with her! Secondly, JigoCity contracted her a few months ago to create the style guide and set the tone for the JigoCity deals, as well as write the first few weeks offers for Sydney, Gold Coast and Brisbane. She is not only a creative and hard working professional, she has also been an added value to our website, including things others miss such as Meta-tags and Description data. We would not hesitate to recommend Kate to anyone!”
"Kate worked on the copy for my website and provided me with valuable SEO & SEM tips. She is one knowledgable women! The amount I have learned from Kate is immense and the copy is perfect. I am very grateful for how giving she is. She delivered so much more than I expected, she really goes the extra mile. A very refreshing and inspiring experience. When the time is right, I will definitely be back for more.” Top qualities: Great Results, Personable, Expert.
"Kate is an absolute pleasure to work with. She is an extremely talented individual with the ability to absorb masses of information and turn it into something that is client and customer friendly. She a true wordsmith and I look forward to the opportunity to work with her again.” Top qualities: Great Results, Personable, Creative.
"I have known Kate for many years as a colleague and as a freelance creative resource. She has an excellent understanding of all aspects of digital strategy and implementation, a brilliant writing brain and a sense of humour that is second to none. I have no hesitation using Kate for any creative campaign.” Top qualities: Great Results, On Time, Creative.
“We’ve known Kate as a digital marketing producer, information architect, trainer and copywriter for over a decade and we’ve seen how she manages to add incredible value to every business she works for. She can assess and implement SEO quick-wins but also advises on medium and long term strategy to shape your SEO and SEM campaigns. As a web copywriter and information architect, she is fantastic because she understands two critical things – a) how people use websites and b) how search engine bots use websites. We highly recommend her services for small businesses, ad agencies and corporates.” (Review taken from Google.)
“I recently worked with Kate to develop some marketing copy and was impressed with her no-nonsense style. She understood my business, knew just what I needed, and delivered a clear, concise product on time, with the added bonus of a strong focus on keywords and SEO. A great combination, and I’ll be calling on her again.” Top qualities: Expert, On Time, High Integrity.
“I have worked with Kate on several email newsletters and found her online copywriting particularly on the mark. She is a proactive and professional writer and it has been a pleasure to work with her. A quote from one of my clients that Kate did copywriting for was “We are over the moon with Kate Toon“.”
“I approached Kate in the early stages of setting up my business for assistance with my website. Having a very limited IT background , Kate displayed an incredible amount of patience throughout the entire process as well as offering down to earth and invaluable support and advice. Kate was able to deliver a revamped, awesome website in a short space of time that was not only in sync with the nature of my business but was also capable of boosting interest in our business instantly. She also taught me about many areas of the web and has opened up a whole new world for me to explore and to grow my business in the most time efficient way. Kate’s professionalism and work ethic was very impressive and I would have no hesitation in recommending Kate for your IT needs. Thank you Kate, you truly are a ‘guru’.”
“We’ve just finished a brief engagement of Kate, where she assisted with SEO strategy. It’s been hugely beneficial. Kate is immensely knowledgeable, very practical and highly flexible. She delivered a large amount of value in a very short time – a really impressive result. I couldn’t recommend her more.” Top qualities: Great Results, Expert, Good Value.
“In a world filled with SEO information, it has been great to receive such concise usable SEO knowledge from such a profoundly personable professional. The proof will be in the ranking, thank you.” Top qualities: Personable , Expert , On Time.
“Kate is such a great writer and in the online space is bloody rare. She is truly an expert in SEO and really knows how to write copy that drives traffic to your site or landing page. She’s very professional and not precious, she contributes to ideas and makes recommendations that are based around sound business decisions. I’ve worked with Kate on a number of jobs and each time she comes back on time and the copy is crafted for each job she is given. For me personally I know if I give her the job then I know it will be done well and or time, she takes a lot of pain and anxiety from me and she always delivers on getting the copy just right. I work with her every time and like her copy I know I’ll get the results.” Top qualities: Great Results, Good Value, On Time.
“Kate definitely has all the high quality skills and experience her CV and the other comments suggest. But in simple terms, I love working with Kate, and that counts for a lot in my book. So I will continue to work with Kate when and where I can. Why? Again simple things. I like how she always adds value to any project she works on. I like how I can just give her a project, whether simple or complicated, and I know it will get done, and done well. I like how she collaborates. I like how she is not creatively precious – as some great writers can be. And I like how her focus is always on what is best for the client… Work with her – there will be no regrets!” Top qualities: Great Results, Expert, High Integrity.
“Kate was highly professional throughout my dealings with her. A highly passionate individual who provides a very high standard of work and also very easy to work with. I would definitely seek her services again if I had a similar brief. May 18, 2010 Top qualities: Great Results, Expert, On Time.
“I have worked with Kate on several projects over the years. The most recent was for copywriting and she interpreted the brief perfectly and provided us with one of the best copy documents I have seen. Her attention to detail and inclusion of SEO and site cross linking strategies made coding the site a much more efficient task. If you need a freelance web / SEO copywriter I highly recommend Kate.” Top qualities: Great Results, Expert, Creative.
“Kate has a huge breadth of experience and skill that makes her a great asset to have working on any project. She is extremely professional, diligent and proactive in her approach and someone we will continue to work with.” Top qualities: Great Results, On Time, High Integrity.
“Kate has been instrumental in helping me take a complex and rather unwieldy idea for a website and turning into a concise, detailed document ready for quoting. She has proven to be efficient, knowledgeable and good humoured. Considering I had already had one unsuccessful experience with other web developers, working with Kate was a dream. I would not hesitate to recommend Kate to anyone who is trying to take a web idea and make it reality, or alternatively, anyone who wants to update and improve their existing website.”
“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.”
“Kate’s SEO review and recommendations for how we could make our new media site SEO friendly were excellent and met all my expectations and more. It was an absolute pleasure working with Kate and I can’t recommend her highly enough.”
"Kate’s expertise in helping build the Imperial Leather website was invaluable. From copywriting to scope development and technical assistance Kate’s involvement went over and above our expectations and helped us build a website we’re all thrilled with."
“Kate reworked our existing site to give it a more modern feel and to allow us to maintain the site ourselves, which gives us the flexibility to add new features, like ‘mot du jour’, videos, music, grammar lessons etc. The site looks amazing, but more importantly it delivers. We’re in first or second position for our chosen keywords across Google, Yahoo and Ninemsn. Her great SEO know-how really works, we don’t do any other form of advertising, purely online and we’re inundated with requests.”
“I have had the pleasure of working with Kate twice. The first time was from 1999 to 2003 at OgilvyOne. In 1999 the internet was still a bit wet behind the ears. Kate wasn’t. She was one of the pommy experts imported to show us Aussies a few tricks on how it’s done. The second time was 2008/2009 when she freelanced for me at Atlantis Healthcare, providing us with a scope of works, site map, engaging copy and outstanding SEO expertise. Kate works with fervour and passion. She is highly intelligent, exceptionally knowledgeable and has excellent project management skills. Being extremely creative doesn’t often go hand in hand with pragmatism – Kate manages both with aplomb. She possesses a high level of attention to detail, is flexible and always willing to go that extra mile to get the project delivered. A great thinker and problem solver, she doesn’t skip a beat. Friendly, approachable and superbly quick-witted, she is also a great gal to have around. I’m looking forward to Round Three.”
“Kate established the brand’s tone of voice and wrote all copy prior to launch across the various media. We have found Kate a pleasure to work with, excellent in her project management skills, excellent in meeting tight deadlines and excellent in coming up with creative solutions to difficult problems.”
“Kate is a first class writer, with an incredible knowledge of writing for the web. Kate wrote the copy for our first website and provided invaluable advice on setting the correct tone and style for the site whilst incorporating important SEO foundations. I highly recommend Kate for anyone looking for online copywriting and production services.”
Head of Production, Contract, MassMedia Studios “I had the privilege of working with Kate when she was the Head of Production at MassMedia studios. She had an interesting hybrid role, managing all of the agencies production – whilst also producing and copywriting all of the companies marketing material. Kate is an extremely talented person. Her creativity, wit and ideas only adds to her strong management skills and solid work ethic. Completely is extremely reliable and trustworthy. Her copywriting skills nothing short of superb. I was always astounded by her ability to come up with high quality content in fast turnaround time. Her extensive knowledge of SEO/SEM standards is impressive and her understanding of the web and current technologies is very good. Also being a copywriter – she can bring multiple levels of skill and expertise to the interactive media field. I am very glad that I was able to work with Kate, I gained very much out of our professional relationship. And I do hope that one day we will be able to work together again. I thoroughly recommend Kate to anyone who requires a Copywriter, Web SEO/SEM Guru, Executive Producer or general all round awesome person."
“Kate has been a HUGE contributor to MassMedia in her short time with us. Joining as a contractor to head up our production team her influence was soon felt with the team becoming more organised in response to procedures being enforced and followed. Not only has she been a mentor and leader but she has also contributed to MassMedia’s strategy and marketing initiatives along with developing impressive concepts and strategy for our clients. Kate is dependable, creative, innovative and gets the job done. Definitely traits any CEO would look for in a potential employee.”
“Kate is an absolutely terrific manager and an asset to any digital or advertising organisation. She works well within a team and is an excellent resource and adviser in business process and best management practice. She is highly creative and works well with a group to determine effective creative strategy and solutions for clients. She’s been a huge savoir to me and I sincerely hope I work with her again in the future.”
“Kate is the type of colleague you would sell your arm and your leg to work with again. Her enthusiasm for her work is contagious and she is continually an inspiration and fountain of knowledge of all things technical, creative and managerial. She was sorely missed when she left Ogilvy, but I would happily recommend Kate to anyone.”
“Kate is one of the most reliable and hardest working Senior Producers I have had the pleasure to work with. Her communication skills and determination to get projects done on time, within budget and ‘on-brief’ is incredible. Kate has also got an extensive knowledge of everything ‘Digital’ and is able to effectively present and recommend technical and creative solutions. I thoroughly enjoyed working with Kate and would highly recommend her to any Digital/Interactive company to look after their projects.”
“Kate is a wonder. She covered my position of Senior Producer whilst I took 3 weeks leave last year. I spent a couple of days with Kate either side of my leave, and learnt more, working with her in those few days then any other period in my career. On my return, Kate had implemented many new time-saving processes which we still use today. Not only did Kate manage the team through one of the busiest periods we have had, she provided very valuable training to both the account service and producers in my team. Kate is super efficient, and generally a fun person to be around. I am a much better S.P as a result of working with Kate, and working past midnight is now a thing of the past for me. I have no hesitation in recommending Kate, and would love to work with her again in the future.”
Head of Digital, Contract, MercerBell “I have worked with Kate at both RMG Connect (Vodafone account) and at MercerBell (multiple clients). She is the most thorough Digital person I have ever worked with, and I learned a lot from her in the time we worked together. Her scoping documents are second to none…she doesn’t miss a detail. And she can certainly kick butt and never misses a deadline. I would not hesitate to recommend her and would also jump at the chance to work with her again, and hopefully will in another role in the future.”
“I worked with Kate at MercerBell in 2007. At the time she was head of the digital department. Kate wore many hats when managing the team, one of which was writing copy. She is an amazing online copywriter, her extensive digital knowledge provides a strong platform for writing for online. She knows how to make every line effective, optimizing for search and making copy simple, concise and action oriented whilst maintaining charm and friendliness. I would recommend Kate for any online copywriting projects.”
Want to have a chat?
If you need a copywriter, seo consultant or information architect, then please call me in Sydney Australia on +61 (0) 418 166 45 or contact me.