Copywriting, SEO and information architecture work from 2009.

Dec 2009

• RTA- Digital advisor working on new website task including:
  • Information architecture.
  • Drafting of functional specification.SEO review, strategy and keyword generation.
  • Design review.
  • Project management of development phase.
  • Site copywriting.

Nov 2009

• Bullseye
  • SEO copywriting for Coca-Cola Live Positively.
  • SEO copywriting for The Coca-Cola Foundation Australia

Oct 2009

• Tourism Australia media SEO review including:
  • A comprehensive site review covering existing position and all aspects of SEO from keyword saturation to possible technical blocks.
  • Keyword recommendations with competition analyisis.
  • Reworking of two existing content pieces to ensure SEO feasibility.
  • Creation of a template copy deck for future pages.

Sept 2009

• Mobitan – WordPress development.
• RMG – Email copywriting.
• Triad – working on the Imperial Leather Australia siteincluding:
  • SEO copywriting.
  • SEO advice.
  • Wireframing and sitemap.

June 2009

• VoulezVouloz – WordPress site development.
• Reason To Speak- Digital strategy advice and practical help including:
  • Building a blog with a self-designed theme.
  • Setting up a LinkedIn profile.
  • Setting up a Twitter page.
  • Creating a Facebook profile page and Networked Blogs page.
  • Creating a delicious profile.

• Atlantis Heatlhcare – SEO copywriting and information architecture.
• MassMediaI completed various jobs including
  • Writing content for the MMS Blog.
  • Sales brochure copywriting.
  • Case studies copywriting.
  • Relationship Marketing animation script.
  • Audi Q5 5earch – an interactive adventure across Australia and the World Wide Web. This competition site was built in Flash and fully integrated with Traction. It offered daily prizes, reward points redemption and had a ‘refer a friend’ function. It encouraged engagement via daily and weekly prizes, SMS, email and leader boards. It also involved online advertising and above-the-line integration. The site was nominated in the 2010 B&T awards.
  • Traction – SEO copywriting, email copywriting.