I guess you could say that Financial copywriting is my niche.  I’ve certainly done my fair share writing for some of Australia’s top banks, several international credit card brands as well as insurance companies and credit unions.

Just CLICK ON A LOGO to learn more about the work.


SEO copywriting and SEO consultancy

American Express

Reward website (Global Red) Several years of concepting and copywriting with Ogilvy.

Commonwealth Bank

Several years of concepting and copywriting at Ogilvy.


SEO copywriting via Apparent.

GE Money

SEO Content Generation via SMV


SEO consultancy via Vermillion

ING Direct

Information architecture at Ogilvy.

Liberty Financial

SEO copywriting, consultancy, functional specification and more.


Several years of concepting and copywriting at Ogilvy.


SEO copywriting for YouTube.

Real Insurance

SEO copywriting via Bullseye.

Umi Loans

SEO Content Generation via SMV


SEO copywriting via Bullseye.

Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please call me for a chat and an obligation free quote. I'm in Sydney Australia on +61 (0) 418 166 458 or contact me.

The Recipe for SEO Success

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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.



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