How to become a freelance copywriter (the ultimate guide)

Freelance copywriter SydneySo you want to be a copywriter? But you aren’t quite sure how to get started?

Here are a few quick tips from Kate Toon, an award-winning, Sydney-based copywriter. Everything budding copywriters need to know!

1) Don’t worry about the competition

There are heaps of copywriters in Sydney, each offering to write your website, produce brilliant SEO-copy or knock out a brochure or two. You might think, ‘Is there space for me?’ The answer is yes. There’s plenty of work to go around and if you’re good, ‘they will come’.

2) Okay; worry about the competition a bit

You should of course check out your competition. What do you like about them? Their style? Their tone? The jumper they’re wearing in their picture? ‘Borrow’ what you think will work for you, but avoid wholesale plagiarism. Try to ‘be yourself; everyone else is taken’*.

3)Build a website

It irks me when I’m trying to recommend a great copywriter and I can’t send the potential client anywhere. There’s no excuse for not having a decent website. It’s your calling card, your portfolio. How can you expect people to take you seriously without one? Ideally, build one yourself using WordPress; it’s a great learning experience, and will help your overall understanding of the web. Ensure it’s carefully optimised for your chosen keywords so that you’ll slowly move up the Google rankings.  A decent business card goes a long way as well!

4) Write free (for a while)

It’s comforting for potential clients to see who else you’ve worked for, so while you’re getting started, offer to work free of charge for friends and colleagues who need your help. This will help you build up a nice collection of work, some testimonials and some logos for your client page. A great way to start is to get in touch with small local charities and offer to rewrite their website or newsletter.

5) Find a great proofer

When I went to school it was all about self-expression and doing pottery. I never learned the basics of spelling and grammar, and despite an English degree and years of reading, I still suffer from a spelling Achilles heel. That’s why I get every single thing I write proofed (yes, including this blog post). It’s incredibly hard to spot your own mistakes, but if one gets through, it can really undermine your reputation. I use Trish at Spellbound.

6) Work in an agency

If you can, I highly recommend trying to get a copywriting job in a Sydney agency (or Melbourne, or wherever for that matter). Agency life is hard: fast turnarounds, impossible deadlines, fussy creative directors, and difficult clients, all of which push you to write quicker, smarter and better.

7) Find another creative outlet

If you think being a copywriter is creative, you’re partly right. However, a lot of writing is very formulaic. Clients don’t want flowery, overly creative copy. They want copy that explains their product intelligently and succinctly . So, if you’re a budding poet or playwright, keep that up as a sideline to let you ooze your creative juices.

8 ) Learn detachment

If the client doesn’t like what you’ve written but you think it’s great, then suck it up. The client is the boss, they’re paying the bill, so it’s important to listen to their concerns and deliver the best possible solution for their business. Don’t get too attached to the copy you write or take the criticism personally!

9) Find a great accountant

Obviously, setting up as copywriter involves lot of financial bits and bobs. If you don’t have experience of invoicing and book keeping, then find someone who does.

10) Learn to self promote

Although you might be a shy and retiring wallflower, you really need to learn to promote yourself to run a successful copywriting business. Consider setting up a Facebook business page and a Twitter site and creating a profile on LinkedIn. Try to write an informative and interesting blog to engage followers and further spread your brand. If you’re really keen you can attend networking events and conferences to meet other writers and potential clients.

11) Read some books

I don’t read too many copywriting books, but I recently purchased one from this list created by fellow Sydney-based copywriter Charles Cunningham at Text Centric. I’ve yet to crack the cover, but obviously reading some solid tips from experts is a great way to learn how to run your copywriting business.

12) Two ears, one mouth

Listen to your client. Get to know them. Understand their business. Take them out for a cup of tea and a bun. Not only does this make for a really pleasant working relationship, it means you’ll write better copy. Longer term they might come back for more or recommend you to friends and colleagues.

Not one, but three of my friends have recently decided to become copywriters. Why, I wonder? Perhaps I create too pleasant an image of my working life. They imagine me sitting on silken cushions and eating grapes while I lazily tap out purple prose and receive oodles of cash in return. If only!

13) Create awesome documents

The more templates and documents you can create, the easier your copywriting life will be and the more professional you’ll appear.

If you’d like to buy a copywriting proposal, brief and copy deck template – you’ll find mine for sale here.

I hope the advice above will help them on their journey, even if it does mean more competition for me!

If you enjoyed this post please tweet it!

Over to you

Fellow copywriters? Any other tips you can offer to newbies? Please comment below.

 

*Oscar Wilde.

Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please call me for a chat and an obligation free quote. I'm in Sydney Australia on +61 (0) 418 166 458 or contact me.

  • Gina Lofaro aka the wordmistress

    “Write free for a while” really hit home with me. I cut my copywriting teeth on writing hundreds and hundreds of keyword articles on a freelancing site; 500-word articles at $10 each!! Might as well have been free! But writing on such a basis enabled me to evolve my style and learn more about SEO along the way. Now, over six years later, I’m rarely asked to write keyword articles and if I do, I charge more in the region of $80 upwards. Quality comes at a cost.

    Positioning myself in the marketplace amongst the competition is one of the hardest aspects of my job. It’s hard to know what others charge and what they successfully receive because many copywriters don’t advertise pricing. That said, there are countless variables in any copywriting job that need to be considered when quoting.

    Great post, Kate and very generous of you to write it. On behalf of other copywriters, thanks!

    Gina.

    • http://www.katetoon.com SEO copywriter

      Hi Gina,

      I think the ‘positioning yourself’ point is something we all worry about. I’m still not sure what to charge, but I think Micky makes a good point when she says that if you have too much work on you should charge more. I don’t think that prices necessarily need to be fixed either, they can change depending on how much you’re in demand. Do you agree?

      Finally I must admit I still do a bit of work free, but just for small charities that I really believe it. It makes up for all the writing I do for evil (but fabulous of course) telcos and banks! Thanks so much for commenting. x

  • Lisabeth Rosenberg

    Any tips about how to charge? My understanding from friends in the publishing industry is that it’s tricky now. People are willing to write for free just for the chance of fame and fortune.

    Signed,
    Small business owner (Closed now) formerly in charge of marketing and PR.

    • http://www.katetoon.com SEO copywriter

      Hi Lisabeth,

      I think there will always be those who are willing to work for no money! But it’s not sustainable. There are also a heap of copy bidding sites where people seem willing to write 12 page articles for $12.
      My advice would be to build up a portfolio of strong work. Then start at a reasonably low rate. In my experience (here in Sydney as a producer employing copywriters). A basic per hour rate for a junior copywriter would be between AU$50 -AU$70. Mid range AU$80-AU$100. High end AU$100*, bit cheeky AU$150 plus.
      Then it’s all about how many hours you charge per page, per job etc, time allowed for amends, meetings.
      My rule f thumb is that if 100% of your quotes get accepted first time they’re probably a bit low. If every quote is queried you’re probably a bit high.
      I could do a whole blog on this subject, so I hope this helped!
      Thanks
      Kate

      • http://www.bestwords.co.uk Doug Jenner

        2 points about fees:

        1. Hourly rates are good for internal use, but you want to be careful how you share your rate with your client. I find it better use my rate to give a total project fee.

        2. It’s never about the money. It’s always about the value. So talk to your client about what they get from you. (This necessitates a sound understanding of your own USP. So get to know your own offering and how you’re different from that other generalist copywriter up the street).

        • http://www.katetoon.com SEO copywriter

          Hi Doug, coming from an agency background I’m always very upfront about fees. I do give an overall project cost, but openly break it down into how many hours I’m spending on each task, how many for meetings, amends etc. I’ve never had an issue with it, clients seem to appreciate the transparency. But different folks, different strokes and all that!

  • http://www.perfectpages.net.au Desolie

    Hi Kate

    Valuable information – and a realistic appraisal of the copywriter’s life.

    I’m an editor, but I’m sometimes asked to write copy. I write best when I’ve been able to spend time with the client trying to understand what they really want, hearing their voice, getting a feel for their business values. I want their readers (especially the ones who know them personally) to recognise them.

    Love your work.

    • http://www.katetoon.com SEO copywriter

      Such sound advice I’ve actually updated the article and added this as point 12! Thanks Desolie!

  • http://www.snappysentences.com Sally

    Great points Kate

    I would add ‘get a decent business card’ to the mix. Part of raising your profile is getting out there and networking face-to-face. And for that you need a professional business card to hand out. I used to attend at least two networking events a month – and it paid off quickly with new clients.

    • http://www.katetoon.com SEO copywriter

      Hi Sally, yes totally. I poo pooed business cards at first as I thought they were a bit old school, but I’m now realising their importance. I hand them out to everyone! I carry them everywhere. It’s amazing who you meet that says ‘oh you’re a writer, I was just looking for someone to help me with my website/brochure whatever…’

      I’ve never done the networking thing, but thankfully my network is pretty good from my days in agencies. Everyone I worked with then is now important and able to give me work!

      Thanks for your comment.
      Kate
      x

  • http://www.contentwriter.com.au Micky

    Hi Kate,

    I’m sure many budding freelance copywriters will be grateful for this post – you seem to have covered all the important things.

    When I started my own SEO content writing business, I’d already written copy for clients and written for publications for many years, so I had a portfolio I could showcase – which is important.

    I also set up my website, optimised it and built some links to it 6 months before quitting my day job, so it was already doing well in search engines and generating enquiries by the time I made the jump.

    I never bothered checking out the competition except to see what prices others were charging so I could set a reasonable starting rate for myself (which I’ve since increased because I was obviously too cheap and couldn’t cope with the work I was getting).

    Out of everything, I’d say these are the 4 most important things to focus on when starting out as a freelance copywriter:

    1. You have to be good and have a writing style people like. If that’s lacking… forget it.
    2. You need to have an optimised website and get relevant listings and valuable links.
    3. You need a portfolio so get some experience and ask permission to use the copy as samples of your work.
    4. Your rates should be attractive but not so low that nobody takes you seriously.

    There you go – my two cents’ worth.

    • http://www.katetoon.com SEO copywriter

      Hey Micky
      I think that your point re optimising is really key. I struggle with my site as I try to be a bit of a ‘jill of all trades’ so sometimes it’s hard to focus on particular keyword phrases. There is so much great information out there on optmising (Try http://www.seomoz.org/) that every copywriter should read!

      I also worked for several years in a ‘day job’ as a producer before I took the leap into copywriting, it takes the pressure off having to earn heaps of money while you’re still finding your feet. A great two cents’ worth. Thanks for commenting!

  • http://lovehateadvertising.wordpress.com/ Mitch Devine

    Hi Kate, good tips, as usual. My background includes both journalism and ad agency work. I’ve found that writing advertising/marketing copy is quite different from journalism in terms of approach. (Now there’s also the issue of SEO writing, which tends to get in the way of “creativity.”)

    Your point #4 about working for free sort of buries the lead (as they say in journalism). This is probably the most critical point on the list: building up a collection of work, or portfolio, or “book”. Without samples of what you’ve done and what you’re capable of, it’s very difficult to get any work.

    Another tactic to develop your skills is to study advertising award books (local and worldwide). Also look critically at ads you see every day, which helps bring clarity. Decide what you like or don’t like about different ads, whatever the medium.

    I’ve read a few books on the subject and heartily recommend Luke Sullivan’s “Hey Whipple, Squeeze This!” as the definitive guide to copywriting. It also helps to have a working knowledge of great historical campaigns, because these inevitably get referenced by both clients and agencies. So if you know what made some of these great campaigns work and how they got produced (and sometimes nearly didn’t–like Apple’s “1984”), you’re ahead of the game and can sell your own work better.

    Here’s a short list of ad books I’ve read that were worthwhile: “Chiat/Day: The First 20 Years” details work for Apple, Nike, etc; “Got Milk?: The Book” by Jeff Manning is an inside look at how this iconic campaign was created using account planning (customer research); “Where The Suckers Moon” offers a fly-on-the-wall view inside a big agency automotive account pitch; plus “Bill Bernbach’s Book: A History of Advertising That Changed the History of Advertising” (such as VW, et al) and “Ogilvy on Advertising” are both indispensable.

    Didn’t mean to go on so long. Hope that helps!

    • http://www.katetoon.com SEO copywriter

      Hi Mitch, a great comment. Some excellent book recommendations there. I think it’s really important to read about some of the truly awesome advertising campaigns. Watching a few episodes of Mad Men might help too! I’ll be adding a few of those books to my Amazon shopping list. I’m almost tempted to get a kindle, just to read them!

      Thanks for commenting. Kate x

    • http://www.globalcopywriting.com Sarah Mitchell

      Hey Mitch,

      I strongly recommend the classic “The Well-Fed Writer” from Peter Bowerman for any new freelancer. He put me on the right path. He has a terrific newsletter, too.

      • http://www.katetoon.com SEO copywriter

        For those who need the URL: http://www.wellfedwriter.com/

      • http://www.bestwords.co.uk Doug Jenner

        Another vote for Bowerman here, too. For beginning copywriters, Peter’s ‘The Well-Fed Writer’ is a business-plan-in-a-book.

  • http://www.globalcopywriting.com Sarah Mitchell

    Hi Kate,

    You’ve listed a number of valuable tips. My favourite is #8 the ‘get over yourself’ point. The best thing you can do as a copywriter is not to get personally invested in your own work.

    Another thing I would add is to guest post. My own career has improved dramatically from posting at places like the Content Marketing Institute, Women in Technology, WA, and the MYOB Small Business Owner blog. Plan on producing original content and not getting paid. The benefit comes in being exposed to new markets you wouldn’t otherwise reach.

    Lastly, find a graphic designer to partner with. Invariably, the talent required to be a good designer often means they don’t have great writing skills. Even if they can write, it’s not usually something they enjoy doing. When I first started out I used LinkedIn to find freelance graphic designers in my area, did a bunch of cold calling, had a few meetings and finally found one or two to work with. Last year my income generated from work delivered by graphic designers was more than 30% of my total income. The best part is they land the work on your desk so you don’t have to do anything to find it.

    I hope you’ve told your friends who have started a copywriting business they can kiss their evenings, weekends and holidays goodbye. You can always find a good number of us on Twitter during those times to commiserate.

    Great post.

    • http://www.katetoon.com SEO copywriter

      Hi Sarah. Yes the personally investing point was something I learned the hard way during my agency life!! I haven’t done any guest posting as yet (no one has asked – sob!) but I think that’s an excellent idea. Also the graphic design point. I don’t like the stress of having people working for me, but I can definitely see the appeal! Thanks for your fab and comprehensive comment, it’s very much appreciated. x

      • http://www.globalcopywriting.com Sarah Mitchell

        Hey Kat,

        When you work with a graphic designer, they become your client and introduce you to their client base. No one works for you. That’s the beauty of it. When a graphic designer puts work across your desk, all you have to do is deliver the goods. One of my very best clients came through work I did with a graphic designer. They liked my work and continue to hire me all the time.

        If you want a guest posting gig, you’re welcome to pitch me a story for the Global Copywriting blog!

        • http://www.globalcopywriting.com Sarah Mitchell

          I need a proofer! :0) I meant, ‘Hey Kate’ not ‘Hey Kat’. Sorry!

        • http://www.katetoon.com SEO copywriter

          Ah I get you! I thought you meant employing a designer to work for you. Yep great idea. Another thought here is to offer designers, coders etc a ‘kick back’ for any work they refer you. So say 5-10% commission for each new job.

          • http://www.globalcopywriting.com Sarah Mitchell

            I usually drop my rates by 10% for work coming directly from a designer. Since I’ve had to do no marketing to get the lead, it’s not really eating into my margin. Plus, not all copywriters give designers this courtesy so I’m more likely to get repeat business.

            Here’s the other thing, I love it when my copy is presented with professional design attached. I’ve written a lot about the importance of design in effective copywriting on my own blog. It matters.

    • http://lovehateadvertising.wordpress.com/ Mitch Devine

      Sarah, great point about guest posting. Jon Morrow of Copyblogger fame (another great blog worth following for writing tips) has created a course focused on that very topic: guestblogging.com. (I just haven’t put enough effort into writing for other blogs!)

      The advice about partnering with a designer is also right on.

  • http://www.wordish.com Krissy

    Loved the post Kate. You covered almost everything I would say to a budding copywriter. One thing I’d add to the list is – Be Patient.

    When I first started out I expected to be writing all the time. I didn’t factor in the months/years it took to actually *get* clients. Not to mention building the relationship while producing good work in order to get the repeat business. Things don’t happen overnight, but if you’re persistent and you write your butt off, things will take off.

    And I agree 100000000% about the proofer thing. I have two superstars that I use and they are well worth the money.

    All the best,
    KB

    • http://www.katetoon.com SEO copywriter

      Great feedback Krissy. Yes agreed patience is a virtue. There is a lot more ‘feast’ than ‘famine’ especially when you’re starting out!
      If you can recommend good proofers please do, I’m sure newbie copywriters would appreciate it.

      Thanks for commenting.
      Kate
      x

  • http://crimsonleaf.co.uk Paul Dean, Crimson Leaf

    Hi Kate – great article!

    It’s difficult to add anything to either the content or the comments. Certainly one of the things which has helped my career is the formation of alliances with associated trades: Web designers, SEO specialists and PPC bods, where we each cross-refer.

    I also offer (once a week, through business forums) three free telephone consultations on “copywriting for your website”, which results in a considerable amount of writing and rewriting work, testimonials from those who appreciate the advice, and recommendations. Give a little, gain a lot.

    I also get more work following an INCREASE in my prices… Maybe I’m “reassuringly expensive”!

    Nice to chat.

    Paul

    • http://www.katetoon.com SEO copywriter

      Hey Paul,
      I think the ‘free consultation’ idea is a great idea, especially if you’re trying to drum up business. I often have lots of chats with potential clients before any work eventuates and am relatively free with useful tips and advice.

      I totally agree with your ‘give a little, gain a lot’. I find the more positive stuff and help I put out there, I’m paid back tenfold in terms of work.

      Thanks so much for comment.
      Kate
      p.s Reassuring expensive is much better than disturbingly cheap in my book!

  • http://www.goodcopybadcopy.co.uk Clare Lynch

    Good tips, Kate. Here’s what I’ve learned after a few years in the business.

    1. Market yourself when you’re busy. Making time for marketing when you’re on deadline is a hard discipline to get into (and I’m not sure I’ve ever really mastered it). But if you only market during the down time, you’ll end up with lots of jobs coming in at once.

    2. Understand that your fee includes all those things you took for granted when you were on the payroll: office and stationery costs, holiday, sick pay, pension, training, industry memberships etc. Not to mention the time you’ll spend marketing. I base my fee on the assumption that I’ll only be doing paid work for half the year.

    3. Know that no job starts when the client says it will. Manage your time accordingly!

    4. Learn to enjoy the lean periods. The moment you begin to worry that you’ll never work again is the moment you’ll be hit by a wall of work.

  • http://www.katetoon.com SEO copywriter

    Hey Clare

    The marketing when busy comment is spot on. I once read somewhere that Coke (arguably the most famous brand in the world) spends more than any other company on advertising and marketing (around $4 billion a year).

    Marketing comes in all forms, one of the best being a damn good, helpful blog post!

    I also really like your fee structure, hadn’t even thought of that, might make me take a look at my rates! I buy a lot of stationery!

    And enjoy those lean periods! Yes! It takes a few years I think to build up the confidence not to freak out every time the phone stops ringing.

    Thanks so much for commenting.
    Kate

  • http://www.katetoon.com SEO copywriter

    Random self-comment but see how many of these post have a cartoon character rather than a proper avatar? You can get your own global avatar (free) at http://en.gravatar.com/

  • Jen Danskine

    Hey Kate

    A really useful read, and great tips as always. Thanks!

    Being one of your newbees mentioned above, the point I’d add is for those starting out to try and set aside some ‘me’ time each week/ or a small chunk of each day to devote to reading more about all things copy; what tips are being shared that would help me, what are the gurus blogging about today, what are the top reads i should be curling up with as i drink my afternoon hot choc?

    Life has a zillion distractions so it’s important to allow some quality time to keeping in the ‘copy’ loop, gaining inspiration in the industry – and enjoying it in the process. I’m guilty of not doing enough of this.

    Also developing a thicker skin with feedback takes time, as by nature writing is a personal and creative process. Try and see it as positive that the more feedback you get, the more fresh perspectives you have of your work to make you a better writer in the end.

    Jen x

    • http://www.katetoon.com SEO copywriter

      Thanks Jen!
      Totally agree that time spent reading blog posts is time well spent. Everyone who has commented so far is worth following on Twitter as they regularly post great stuff. I look forward to checking out your new website when it’s live. Good luck!
      Kate
      x

  • http://www.bestwords.co.uk Doug Jenner

    A couple of other points:

    1. If you’re considering a copywriting career, you’re probably a good writer. To go from being a good writer to a good copywriter you must focus on:

    Client’s audience – Who am I writing for/to?
    Purpose – What must my writing achieve?
    Tone – What is appropriate for this client’s marketing and this audience?
    Economy – Write. Leave to lie fallow. Come back and chop words out. Leave. Repeat.

    • http://crimsonleaf.co.uk Paul Dean, Crimson Leaf

      Oooooh… Your final point. Do I EVER do this. I’d be ashamed to let out my first drafts.

      • http://www.wordish.com Krissy

        Absolutely agree with your last point too Doug. Leaving yourself enough time to let the words lie before revisiting really helps.

    • http://www.katetoon.com SEO copywriter

      Letting copy ‘settle’ over night and returning it with a fresh head, and a fresh cup of coffee, in the morning is the only way! When you reread you see so many words that need chopping! Thanks for commenting Doug!

  • http://lovehateadvertising.wordpress.com/ Mitch Devine

    Thanks for the tip on Bowerman. Wow, I just checked Amazon and couldn’t believe the price for “Bill Bernbach’s Book” (out of print)! I got my copy at a used book store a while back, but you could probably find it at a well-stocked library.

    Kate, you’re right about Mad Men, too. It sounds funny, but watching Don Draper sell a campaign idea is inspiring. BTW, I once made a list of 101 Ad-Related Movies (shameless plug), because it was fascinating how many films used advertising as an occupational device to help tell the story.

    One more book recommendation: The Wealthy Freelancer by Slaunwhite, Gandia and another other guy (thewealthyfreelancer.com).
    It’s not so much about writing, but about the business of freelancing, with lots of practical tips. The chapter on pricing alone is worth it (e.g. project vs hourly, ranges, forming a price club to compare rates, etc.).

  • http://www.text-centric.com/ Charles Cuninghame

    My top tip: Believe in yourself. Because the hardest thing about becoming a successful freelance copywriter is building your confidence and overcoming your self doubt and fears. The writing part is relatively easy.

    • http://www.katetoon.com SEO copywriter

      Yes a good point. Self doubt was a huge issue for me when I got started. Didn’t think I could ‘convince’ as a copywriter, when I’d been a producer for years. It’s only now that I’m vaguely confident! Thanks for commenting Charles and for your book list!

  • http://www.devlogic.com.au Aprill Allen

    Great post! All those things are so true. I would like to add something. A lot of copywriters have a background in something else. Maybe it can be capitalised on. I have a background in IT so I use that to attract jobs that have a tech-related component. It could be a sales page for a new web-based application or a press release for a tech company, for example.
    To the future copywriter: what’s in your background that you could put the focus on and give yourself an advantage?

    • http://www.katetoon.com SEO copywriter

      Hi Aprill,
      Yes agreed, my background is advertising/website production so I have a long history of dealing with clients of all types. This has helped me understand business needs and understand what a struggle it can be getting things approved internally! It makes me more patient with my clients. I feel their pain!
      Thanks for your comment.

  • Charlotte Calder

    Hey Kate

    Thanks so much for your generosity!! As a brand-new-starting-out copywriter (haven’t even done my copywriting website yet – WordPress obviously the go) I’ve found this blog really cheering, helpful and inspiring! Am a kids’ author in my other life, living near Orange NSW – don’t think there are too many copywriters out here …

    cheers,
    Charlotte x

    ps your 10 min play blog amused me – my daughter has just done the Griffin Theatre all night 10 min play gig – crazy! 10 mins before the deadline at 8am she realised that she’d written for 6 characters instead of her given 5 – resulting in some pretty rapid cutting and pasting …

    • http://www.katetoon.com SEO copywriter

      Hey Charlotte,

      Ah thanks for the lovely feedback, it’s nice to be appreciated. Yep wordpress is the go. I started with a wordpress.com site until I got my head around it then built this site via wordpress.org. Kid’s author eh? I might have to email you and get advice as I have a story in the pipe line.
      The all night play thing sounds full one! I’m too old for such antics!

      Good luck with everything and keep in touch. Let me know when you’re on Twitter!

      Thanks
      Kate

  • Charlotte Calder

    happy to help out with the story any time! Am already on Twitter but never tweet! – will have to start!

  • Paul

    I love the way you write and that you put it out there. I’m a video producer with some knowledge of web, but not enough to be a Digital Producer. So I’m examining this space. There are a lot more Digital Producer jobs that pay pretty well.

    • http://www.katetoon.com Kate Toon

      Hi Paul,
      If you can produce video I’m pretty sure you can make an easy side step into Digital Production, the same principles apply, sound budget management, keeping to deadlines, dealing with monster egos, managing creative, being anal etc. I’d recommend trying to get a more junior job in a large agency as they have the best processes in place which help support you. Small agencies throw you more in at the deep end.

      I’ve found Linked In is one of the best places to look for jobs, but also like the recruiters Jeremy Champion at Connect Digital, and Doug at the Ladder.

      Having been a producer for around 15 years before I started doing this, I can tell you it’s a VERY hard job which I’m sure you know! But yes it can pay well. I hope your hunt goes well.

      Thanks for commenting.
      Best wishes,
      Kate

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  • Mariana R.

    Thanks for this. Freelance copywriting has been proving to be both an exciting yet challenging journey. Any bit of wisdom helps!

    • http://www.katetooncopywriter.com/ Kate Toon

      No worries glad it was useful! @disqus_ndLh3kmH3Q:disqus

  • Edy Syquer

    Does it have to be a cup of tea and a bun? Can it be coffee and cake? Juice and a sandwich?

    • http://www.katetooncopywriter.com/ Kate Toon

      Hmm, you’re right, perhaps a toastie and a mug of gin?

  • Natalie Millhouse

    Kate, your ‘How I work’ page is an incredible resource! I am an experienced copywriter, but haven’t freelanced before. You’ve turned my ‘eeeek’ into ‘eeexciting’ – cheers for that!

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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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