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Designers listen up. You can’t ignore SEO.

Designers listen up. You can’t ignore SEO.

As most of you know I’m a HUGE FURRY FAN of  PowToon. Not only do the videos help explain products, they’re fun (if a little time consuming) to make. Here’s one I made last week about how designers should think about SEO – because most clients won’t even know to ask for an...
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How to create an iPhone or iPad icon for your website

How to create an iPhone or iPad icon for your website

Before. Did you know that you can specify an icon for your website that appears on a user’s smart phone or tablet home screen when they bookmark your site? No? Well you can. I did it yesterday! Here’s how: Step 1: Create the file My icon You can use any graphics package to create an icon and...
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25 of the best print ads ever

25 of the best print ads ever

I guess most people would think of me as a digital copywriter and it’s true that I mostly write websites, emails and the like. But I also have a passion for print. There’s something about seeing your work in paper reality that makes my nether regions tingle. Whether it’s posters, print...
Filed in: Design advice
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The great $99 website lie

The great $99 website lie

Every day small business types like us are bombarded with offers for first page rankings, bargain social media set up and super cheap websites. But how many of you have actually taken the plunge and tested these offers out? I decided to remove my cynic hat and give one of these offers a go. I did this...
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Responsive websites: How I learned the hard way

Responsive websites: How I learned the hard way

  Okay, I need to confess something. *Deep breath* My site is not responsive. There, I’ve owned up. Now leave me the hell alone. I’ve gone through a lot of blood, perspiration and blubbering in my journey to make my site responsive. So I thought it was only fair if I shared my sorry tale. What...
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VIDEO: How to set up website adverts

VIDEO: How to set up website adverts

So, I thought I’d try adding some adverts to my website for the following reasons: a)    in the hope that I’d sell millions and could give up my day job. b)    so I could help my clients set up ads easily on their websites – (I like to try before I buy, or recommend). I’ve had the advertising...
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If it ain’t broke, still fix it

If it ain’t broke, still fix it

So as you can see I’ve just relaunched my website. It’s not a major departure from what was there before but I believe it’s tighter, cleaner and more attractive. I’ve given it a mini makeover rather than a full-blown face-lift. In reality there was nothing ‘wrong’ with my old site. It attracted...
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SEO Makeover winner: Paper Memories

SEO Makeover winner: Paper Memories

Recently I ran a little competition for a small business to win an SEO makeover. The winner was Paper Memories. The site, managed in the UK by Sarah Morgan, sells handcrafted guest books and photo albums but is currently struggling to make its mark in the natural listings. First impressions After choosing...
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Case study: VoulezVouloz revamp

Case study: VoulezVouloz revamp

The digital world doesn’t stand still, so, if your website is more than three years old, you should probably be thinking about a revamp. Depressing huh? I built the VoulezVouloz website for my lovely husband back in 2008. It was my first ever WordPress site and I was pretty chuffed with it, but, since...
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F is for user Friendly copy

F is for user Friendly copy

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...
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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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