Design Advice | Kate Toon Copywriter

If it ain’t broke, still fix it

Posted by Kate Toon Copywriter on February 27, 2013

So as you can see I’ve just relaunched my website. It’s not a major departure from what was there before but I believe it’s tighter, cleaner and more attractive. I’ve given it a mini makeover rather than a full-blown face-lift. In reality there was nothing ‘wrong’ with my old site. It attracted...

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SEO Makeover winner: Paper Memories

Posted by Kate Toon Copywriter on December 7, 2012

Recently I ran a little competition for a small business to win an SEO makeover. The winner was Paper Memories. The site, managed in the UK by Sarah Morgan, sells handcrafted guest books and photo albums but is currently struggling to make its mark in the natural listings. First impressions After choosing...

Filed in: Coding advice, Copywriting advice, Design advice, General web advice, Info architecture advice, News, SEO advice, Usability advice

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Case study: VoulezVouloz revamp

Posted by Kate Toon Copywriter on April 19, 2012

The digital world doesn’t stand still, so, if your website is more than three years old, you should probably be thinking about a revamp. Depressing huh? I built the VoulezVouloz website for my lovely husband back in 2008. It was my first ever WordPress site and I was pretty chuffed with it, but, since...

Filed in: Client case studies, Coding advice, Copywriting advice, Design advice, General web advice

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F is for user Friendly copy

Posted by Kate Toon Copywriter on October 19, 2009

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...

Filed in: Design advice, General web advice, Info architecture advice, SEO advice, Usability advice

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How to deliver a wonderful website

Posted by Kate Toon Copywriter on July 7, 2009

I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing. So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery? The comparisons between the...

Filed in: Coding advice, Copywriting advice, Design advice, General web advice, Info architecture advice, SEO advice, Usability advice

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Need an actor website?

Posted by Kate Toon Copywriter on June 25, 2009

I’ve just created a new website for Deborah Bradshaw and Matt Butcher Sydney-based actors This simple, hosted WordPress Blog was created quickly for minimal cost and, after some basic training, will allow Deb to update the site herself with all her latest performance news (rather than having...

Filed in: Client case studies, Design advice, News

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How to build the perfect email: Deployment

Posted by Kate Toon Copywriter on June 12, 2009

You’re nearly there. You strategy is spot on, you’ve ticked off all the various copy points, your design is award winning and your code faultless. Now – how about we get this bleeding email sent? Here is a nice pre-send checklist for you: 1) Create an online version Make sure you have an...

Filed in: Coding advice, Copywriting advice, Design advice, General web advice, Info architecture advice, SEO advice, Usability advice

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