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How my vagina helps me write better copy

How my vagina helps me write better copy

How my vagina helps me write better copy.Click To TweetPowered By CoSchedule Hi, I’m Kate. I’m a copywriter and Search Engine Optimisation (SEO) consultant. Oh, and I’m also a woman. You might not initially realise that when you look at my website. Okay, so in my brand image I’m wearing a dab...
Filed in : Opinion, Random
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How to spring-clean your blog

How to spring-clean your blog

and ensure all your blog posts stay evergreen   If you’re anything like me, you’re always busy. So busy you sometimes realise you’ve been holding in a wee for two hours. So busy your idea of good lunch is a second bowl of cereal. So busy your to-do list of non-essential maintenance jobs is...
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Crappy clients: How to spot, avoid, manage and fire them

Crappy clients: How to spot, avoid, manage and fire them

The business gurus give us plenty of advice how to win more clients. But knowing how to avoid certain clients is just as important. Crappy clients can be a huge drain on your time, finances and emotions. So in this article I’ll show you how to spot, avoid, and manage them. Or, if the worst happens,...
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Riding the business rollercoaster

Riding the business rollercoaster

Or coping with the ups and downs of running a business I’ll admit it’s been a tough couple of months. I fired a difficult client and took a gigantic financial hit. I’ve had issues with competitors and copycats and I’ve faced some fairly harsh criticisms online. This is on top of the thousands...
Filed in : Opinion, Random
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Maligning the SEO industry

Maligning the SEO industry

So here is the comment stream sparked by my post about backlinks and how they can damage your site. It’s also online here. Ready? Let’s go!! —————– Jim Munro |  23rd June I’m disappointed in this article because I don’t think all of it is...
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Yikes, are you killing your business with this huge SEO mistake?

Yikes, are you killing your business with this huge SEO mistake?

 Update: June 2014 – This post sparked a big debate in some SEO circles, where I was accused of maligning the SEO industry. Read more here. You know what I’m sick of? What really gets my goat? So-called Search Engine Optimisation (SEO) experts telling unsuspecting business owners that to succeed...
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Writing headlines: The Ultimate Guide

Writing headlines: The Ultimate Guide

Or, “How to write headlines so bum-clenchingly awesome they’ll give you nose bleeds” Ah, headlines. We all know they’re the key to luring readers into your content. They are often the difference between success and failure when it comes to blog posts. But headlines are also incredibly hard to...
Filed in : Copywriting advice
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SEO QUESTIONS: www and non-www domains – is one better than the other for SEO?

SEO QUESTIONS: www and non-www domains – is one better than the other for SEO?

The next in my series of quick and easy SEO Question and Answer blogs: this one from Linda, a recent attendee at my SEO workshop.  SEO question: “When it comes to www and non-www domains, is one better than the other from an SEO point of view?” Short answer: No. Choosing to with go www...
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Tone of voice guidelines: Free poster downloads

Tone of voice guidelines: Free poster downloads

The starting point for all good copywriting is to think about your customer and how you want to speak to them. That ‘how’ then translates into a tone of voice. So, for example, if you’ve decided you want your business tone to be authoritative, fun, reassuring and open. You then need to...
Filed in : Copywriting advice
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My SEO Training course: 5 lessons learned

My SEO Training course: 5 lessons learned

At the start of this year I decided to try something new. I would stop hiding behind my laptop, get out of my comfort zone, and meet ‘my public’. (I was inspired by the lovely Brook McCarthy at Yoga Reach who invited me to speak about SEO for her Online Marketing course) But I was nervous:...
Filed in : Uncategorized
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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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