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A beginner’s guide to on-page SEO

A beginner’s guide to on-page SEO

Okay, so you’ve taken the time to understand your customers’ needs and wants. You’ve come up with some awesome content ideas to truly meet those needs. And you’ve chosen some killer keyword phrases. The next step in your Search Engine Optimisation journey is to start optimising your content. You...
Filed in : SEO advice
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How The Bachelor changed the way I write

How The Bachelor changed the way I write

Tonight is the finale of The Bachelor. If you haven’t been watching the show then: a) I salute you for being a better human than I. b) You’ve missed the best car crash TV ever created. The concept of the show is simple: 15 or so women compete for the affections of one man. It’s like a promo for...
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The one question that changed the way I do business

The one question that changed the way I do business

Some times it’s the big things that change your business. Some times it’s the teeny tiny things. You can spend weeks planning, strategising and fiddling with an idea and it can flop like a damp sausage. Other times you can dash out an idea in a few minutes and it can completely revolutionise the...
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6 shitty things that happened to my business (and the lessons I learned)

6 shitty things that happened to my business (and the lessons I learned)

  If you ask me on a good day, I’d say I generally have a positive attitude towards business and don’t give two hoots about my competition. I’ve set up communities for SEO nerds and copywriters. I’ve organised dinner parties for my so-called competitors. And I regularly help industry newbies...
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SEO for bloggers: Rand Fishkin at Problogger

SEO for bloggers: Rand Fishkin at Problogger

  SEO for bloggers: Rand Fishkin at Problogger #pbevent #SEOClick To TweetPowered By CoSchedule For most people, SEO and blogging are inextricably linked. But the truth is many bloggers don’t have a clue about the ins and outs of Search Engine Optimisation. To your everyday blogger, SEO is just...
Filed in : SEO advice
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PLAY Market Research – Client case study

PLAY Market Research – Client case study

Long-lasting client relationships make me happy. Not only do you become genuinely fond of the client, but also you understand their brand inside out. You get their quirks and their pet hates. And they in turn understand the way you work. I’ve been working with Market Research Agency Play since the...
Filed in : Client case studies
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How my vagina helps me write better copy

How my vagina helps me write better copy

How my vagina helps me write better copy.Click To TweetPowered By CoSchedule Hi, I’m Kate. I’m a copywriter and Search Engine Optimisation (SEO) consultant. Oh, and I’m also a woman. You might not initially realise that when you look at my website. Okay, so in my brand image I’m wearing a dab...
Filed in : Opinion, Random
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How to spring-clean your blog

How to spring-clean your blog

and ensure all your blog posts stay evergreen   If you’re anything like me, you’re always busy. So busy you sometimes realise you’ve been holding in a wee for two hours. So busy your idea of good lunch is a second bowl of cereal. So busy your to-do list of non-essential maintenance jobs is...
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Crappy clients: How to spot, avoid, manage and fire them

Crappy clients: How to spot, avoid, manage and fire them

The business gurus give us plenty of advice how to win more clients. But knowing how to avoid certain clients is just as important. Crappy clients can be a huge drain on your time, finances and emotions. So in this article I’ll show you how to spot, avoid, and manage them. Or, if the worst happens,...
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Riding the business rollercoaster

Riding the business rollercoaster

Or coping with the ups and downs of running a business I’ll admit it’s been a tough couple of months. I fired a difficult client and took a gigantic financial hit. I’ve had issues with competitors and copycats and I’ve faced some fairly harsh criticisms online. This is on top of the thousands...
Filed in : Opinion, Random
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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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