Blog: Digital copywriting | Kate Toon Copywriter

Email unsubscribes: My top nine tactics

Posted by Kate Toon SEO copywriter on March 14, 2013

It recently occurred to me how much time I waste each day clearing spam out of my junk mail folder. I’m not talking about the true spam, the emails for Viagra, or donkey porn that I didn’t sign up for (honestly). I’m talking about what us in the email marketing trade call Bacon. Bacon lies somewhere...

Filed in : Opinion, Random

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SEO questions: Linking to the xml sitemap in your robots.txt

Posted by Kate Toon SEO copywriter on May 22, 2013

My lovely clients often ask me questions about Search Engine Optimisation (SEO). I figured you all might be interested in the answers, and so each week I’ll be writing a post to answer a recent question. Don’t worry. They’ll be short and snappy. And I’ll do my best to answer the question in...

Filed in : Coding advice, SEO advice, SEO Questions

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Google Analytics: Was the first time special?

Posted by Kate Toon SEO copywriter on May 19, 2013

Okay I’ll admit it. I can’t remember the last time I looked at my Google Analytics results. I know there’s heaps of useful information there, but I get data overload and wimp out. So I was delighted when the delightful Melinda Samson (from Click-Winning Content) offered to shed...

Filed in : Coding advice, Guest blogs, Opinion

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Quick Web Writing Checklist

Posted by Kate Toon SEO copywriter on May 16, 2013

If you’ve just written a copy deck for your website, this little checklist might be useful. I’ve pulled together some simple questions you can ask yourself after your copy is completed. It’s not an exhaustive list and of course there are heaps of other factors to consider, but it should get you...

Filed in : Copywriting advice

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I’m a That’s Life cover girl

Posted by Kate Toon SEO copywriter on May 15, 2013

I never thought of myself as cover girl material. But today as I wandered past the newsagents with my dog Pamplemousse, I saw my face on the cover of That’s Life. Which is at once totally naff, cool, depressing and awesome! Check out my cover girl moment and click on the image to read the full...

Filed in : News, Random

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How to make Google+ a real PLUS for your business

Posted by Kate Toon SEO copywriter on May 1, 2013

It seems everyone is banging the Google+ drum these days. And it’s not just the early adopters or geeky types with facial hair any more. Even normal humans are using Google+. But you can’t face another social media platform, can you? Here are the three main reasons I hear for not using Google+: 1) ...

Filed in : Opinion, Social Media advice

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How to write a quick and dirty communication strategy

Posted by Kate Toon SEO copywriter on April 26, 2013

Nicole Leedham is a recent discovery, she’s a smart communications type, with a passion for marketing, public relations, branding and any business communication. Here she answers a question I’ve muttered many times myself, ‘what is a communications strategy and how do I create one? ——- In...

Filed in : Guest blogs

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Why should you choose an ex-agency copywriter?

Posted by Kate Toon SEO copywriter on April 9, 2013

Copywriters come in all shapes and sizes, and from all sorts of backgrounds. In my travels I’ve come across copywriters who were previously lawyers, journalists, marketers, technical writers and teachers. And they’re all perfectly capable of writing awesome copy. But when you’re choosing a copywriter...

Filed in : Copywriting advice

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Feel the Fear and Freelance Anyway

Posted by Kate Toon SEO copywriter on March 27, 2013

Clare Greig is the Founder of Breathe Online. In this Guest Blog she talks about how to face your fear of freelancing. Take it away Clare… ——– “Freelancing scares me because when I did it ten years ago I felt very isolated and lonely. I actually felt a bit like I was...

Filed in : Guest blogs, Opinion

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How I became Google’s number one Copywriter

Posted by Kate Toon SEO copywriter on March 16, 2013

Okay, I’ll admit it. I Google myself. What of it? It’s my job. I’m an SEO copywriter. Give me a break! If you’re going to talk the talk you need to walk the walk. So I’m quite proud that after talking about SEO copywriting for a few years, I’ve finally made it to the top spot* on Google...

Filed in : SEO advice

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Yes I am an information architect

Posted by Kate Toon SEO copywriter on March 15, 2013

Yesterday I received an email that first made me a bit angry and then made me think. So I thought I’d vent/share. It came from a marketing consultant after I’d posted a wireframe I created using the amazing Balsamiq software. (It’s awesome—just try it.) The email went something like this: Just...

Filed in : Info architecture advice

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