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My SEO Training course: 5 lessons learned

My SEO Training course: 5 lessons learned

At the start of this year I decided to try something new. I would stop hiding behind my laptop, get out of my comfort zone, and meet ‘my public’. (I was inspired by the lovely Brook McCarthy at Yoga Reach who invited me to speak about SEO for her Online Marketing course) But I was nervous:...
Filed in : Uncategorized
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Yet another f**king blog post

Yet another f**king blog post

(Warning: this post is a bit brutal.) I open the wooden door and creep inside. I hear heavy breathing. The air feels oppressive in this confined space. I sigh heavily and make my confession “My name is Kate Toon, and it’s been two weeks since my last blog post.” No, I’m not in a confessional....
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Simple SEO Strategies for Small Business  – Webinar

Simple SEO Strategies for Small Business – Webinar

Recently I ran a webinar for the Australian Businesswomen’s Network. It was fairly nerve wracking but I enjoyed it and got some great feedback. A big thank you to Suzi Dafnis for giving me the opportunity. I was really impressed by how on the ball and organise the team at ABN were. Lovely people. Melinda...
Filed in : SEO advice
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Designers listen up. You can’t ignore SEO.

Designers listen up. You can’t ignore SEO.

As most of you know I’m a HUGE FURRY FAN of  PowToon. Not only do the videos help explain products, they’re fun (if a little time consuming) to make. Here’s one I made last week about how designers should think about SEO – because most clients won’t even know to ask for an...
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66 Super Simple SEO Tips

66 Super Simple SEO Tips

LAST UPDATED: 3 APRIL 2014 I’ve collected together 66 super simple one sentence Search Engine Optimisation tips to help you get your site in tip top condition for some good Google lovin’. Just for fun, why not tell me in the comments how many of the SEO tips you’ve already done? TECHNICAL...
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ARE YOU A DIRTY LITTLE PHUBBER?

ARE YOU A DIRTY LITTLE PHUBBER?

As I was enjoying a rather fine cappuccino the other day, I noticed a family out for breakfast. “How nice”, I thought. But then I noticed that every single one of them was glued to an electronic device. The parents toyed with their smartphones, the grumpy-looking teen was headphoned up to his iPod®...
Filed in : Opinion, Random
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How to go viral (or the tweet that wouldn’t die)

How to go viral (or the tweet that wouldn’t die)

I’ve never really been wild about Twitter, possibly because I’m a touch verbose by nature. For me, that 140-character limit feels like squeezing into jeans that are too tight, and I end up with a wordy muffin top. But a few weeks back I found this on the web, and tweeted it on a whim. (Since tweeting...
Filed in : Social Media advice
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On Page SEO Infographic

On Page SEO Infographic

A smashing infographic from that clever sausage Brian Dean (what he doesn’t know about back links isn’t worth knowing). This easy to understand  SEO infographic gives 12 clear, practical instruction on how to maximise your on page SEO. Simple right? Now you have a straight forward guide...
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Press releases: An idiot’s guide

Press releases: An idiot’s guide

I’m not a huge fan of writing press releases, probably because there’s such a strict formula to adhere to and I like to let my writing all hang out. But I’ve written lots of them and some have had huge success scoring articles on the Channel Nine news and in The Daily Telegraph. So I thought I’d...
Filed in : Copywriting advice
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How Valentine’s Day saved my career

How Valentine’s Day saved my career

Let me take you back to 2008. I’d just resigned from a rather horrendous role as Head of Digital at a Sydney agency. Taking the role had been a big step for me and I quickly realised I’d bitten off more than I could chew. For starters, the agency had previously focused on Direct Mail and was firmly...
Filed in : Opinion, Random
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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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