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The perfect backyard office: my story

The perfect backyard office: my story

Creating my dream tooncave I’ve always craved my own space—a little hideaway from the world, a place to write and think and eat crème eggs without judgement. My very own Tooncave. Recently I took the plunge and purchased a backyard cabin.  In this post I’ll tell you the companies I used to make...
Filed in : Opinion, Random
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YOUR TOP FIVE SEO QUESTIONS ANSWERED

YOUR TOP FIVE SEO QUESTIONS ANSWERED

For many people SEO is a minefield of confusion, a maze of wrong turns and a battle ground of bamboozlement. That’s why It thought I’d answer five of the top questions I’m regularly asked in one simple post – with a little help from my friends. I asked Shae Baxter and Jayne Day to give me their...
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6 sexy Valentine’s day gifts for copywriters

6 sexy Valentine’s day gifts for copywriters

Are you romantically involved with a writer? Well, let me start by saying how sorry I am. I find us to be a self-involved, nitty-picky bunch of introverted geeks (a sweeping generalisation I know, but it sure applies to me). So you’re obviously a kind-hearted and patient creature. If you do have a...
Filed in : Opinion, Random
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What’s the one word that’s ruining your copywriting?

What’s the one word that’s ruining your copywriting?

I’ll keep this short and simple. There’s one word you’re using in your writing that’s spoiling everything. I’m sorry to tell you this but it’s making you look as thick as a bag of hair. Or that your grasp of the English language is a little limp. Are you ready to find out what it is? Are...
Filed in : Copywriting advice
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Why I’m saying ‘goodbye’ to my business bucket list

Why I’m saying ‘goodbye’ to my business bucket list

Or how I’m changing my Toon in 2015 I’ll be honest; I’m my own worst enemy when it comes to running my business. While other business types seem happy to trot along at a steady pace, I’m cracking the whip. When my to do list is finally empty, rather than breathing a sigh of relief I quickly...
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How to deal with copycats

How to deal with copycats

Now generally I take a pretty chilled approach to running my business, but if there’s one thing that really gets my goat it’s copycats. Copycats are the types who trawl your site for ‘inspiration’, but more often than not, rip off your ideas, steal your content, and regurgitate your creativity...
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A beginner’s guide to on-page SEO

A beginner’s guide to on-page SEO

Okay, so you’ve taken the time to understand your customers’ needs and wants. You’ve come up with some awesome content ideas to truly meet those needs. And you’ve chosen some killer keyword phrases. The next step in your Search Engine Optimisation journey is to start optimising your content. You...
Filed in : SEO advice
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How The Bachelor changed the way I write

How The Bachelor changed the way I write

Tonight is the finale of The Bachelor. If you haven’t been watching the show then: a) I salute you for being a better human than I. b) You’ve missed the best car crash TV ever created. The concept of the show is simple: 15 or so women compete for the affections of one man. It’s like a promo for...
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The one question that changed the way I do business

The one question that changed the way I do business

Some times it’s the big things that change your business. Some times it’s the teeny tiny things. You can spend weeks planning, strategising and fiddling with an idea and it can flop like a damp sausage. Other times you can dash out an idea in a few minutes and it can completely revolutionise the...
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6 shitty things that happened to my business (and the lessons I learned)

6 shitty things that happened to my business (and the lessons I learned)

  If you ask me on a good day, I’d say I generally have a positive attitude towards business and don’t give two hoots about my competition. I’ve set up communities for SEO nerds and copywriters. I’ve organised dinner parties for my so-called competitors. And I regularly help industry newbies...
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Who is Kate Toon?

Hi, I'm an award-winning SEO copywriter and SEO consultant with over 18 years’ experience. I've worked with big brands such as Westpac, the RTA, Curash and Kmart and helped countless small businesses to produce great content.

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